What does diversity mean to you?
Last Friday, we welcomed a student group to our office through The LAGRANT Foundation, an LA-based nonprofit committed to increasing the number of ethnic minorities in communications. Between the presentation, employee panel and staff mixer, we got a chance to connect with many engaging graduate and undergraduate students.
Their visit inspired us to think more about the ways in which diversity enriches our office. After reconfiguring our Diversity and Inclusion Committee recently, this visit perfectly aligned with our goals of recruiting, advocating for and celebrating diversity in the workplace. And what’s more, we’ve come to view the term “diversity” more broadly.
A few additional dimensions we consider integral to diversity, as it pertains to the workplace:
- Culture: A diverse cultural background could consist of family structure, religious beliefs, nationality and life experiences. How do your experiences shape your opinion about a particular issue? How would it change the way you problem-solve?
- Education: We need to have a broadened scope for the talent we bring in. Above all, we want to bring in sharp, innovative minds–-the type of person who thinks outside the box. We don’t just want communications majors. We have teams comprised of former journalists, broadcasters, and lobbyists!
- Geography: We love taking advantage of the many opportunities within the “Webersphere” (our global network). We have colleagues who have relocated from other offices to feed into our Seattle brain trust. My Social Impact teammates are globetrotters who have worked in far-reaching areas such as Rwanda and the Congo. Some of us (including myself!) weren’t even born in the U.S., which helps incorporate a broader global perspective into the work we do.
I believe one of the greatest strengths in our office (and the Weber Shandwick network) is how we bring together varying perspectives to create dynamic communications strategies and bring campaigns to life. My point? Diversity enriches workplace culture and helps us succeed—both for our clients and ourselves.