As a professional communicator on the Weber Shandwick Seattle Health and Social Impact Team, I think the deepest form of communication to create impact is experiential. When we experience something, we learn and take action at a different level. So, during this season of giving, I decided to give back through a simple and inspiring campaign – the Bill & Melinda Gates Foundation Visitor Center’s gift drive The Gift Effect. (Weber Shandwick is also proud to support this client work). For the drive, Visitor Center staff members collected over 300 wishes from local groups that serve youth and families. The community is then invited to stop by the Visitor Center and pick a wish from the Giving Tree to help a young person or family in need. This year, I’m thrilled to fulfill a wish from a family who is fostering a six year-old girl through the Mockingbird Society.

Autumn Lerner Give Effect

The best part of the Visitor Center’s one-month giving campaign is that it leads up to Family Day: The Give Effect – the fourth in a series of free, interactive events for all ages. The all-day event on Saturday, December 28 is designed to inspire acts of generosity big and small through experiential activities. For example, over thirty local high school students from the Visitor Center’s Teen Committee will kick off the day by auctioning off one thousand acts of kindness. As we embark on a new year, I think we could all use more acts of kindness.

At Family Day, adults and kids alike can participate in a range of hands-on activities and enjoy special performances. A photo booth will be there to help everyone make a Family Day memory. You can learn more about the inspiring experiences planned at http://gates.ly/13lS0gs.

Being part of The Gift Effect really makes me think about all the different ways that we can connect with others and give back to the community. The spirit of giving is not just for the holiday season but for every day in the new year to come. Bring on the acts of kindness! See you at Family Day: The Give Effect on December 28!

Disclosure: Bill & Melinda Gates Foundation Visitor Center is a Weber Shandwick client.


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