‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital health marketing dream gig. Right??


The healthcare marketing world is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues as you polish up on your interview skills, network like heck and prepare to land your first full-time gig. Here are a few tips to help you land a desired position:

1. Gut Check the Industry

Fact – the healthcare industry is changing dramatically. You can choose to ignore it or you can choose to adapt. I’d recommend the latter if you hope to last longer than a year. Ultimately, this means that there are a plethora of new roles and career paths to explore at hospitals, companies and PR/marketing agencies alike. As brands continue to transform into publishing outlets, the need for digital health marketing specialists is exploding. Managing editors, content strategists, videographers, graphic designers, copywriters, web developers, UX pros, SEO/SEM gurus, community managers, project managers…it’s an open space with a lot of opportunity. Assess your existing skills and passions, then go sink your teeth into an area that you love.

2. Recheck Your Resume & Online Presence

Just do it. I know you think your resume and template cover letter (argh…don’t you dare) is perfect. It’s not. I promise.

And yes, you better have a polished LinkedIn profile, strong professional social media presence and a personal blog or website before heading down an aggressive networking route in the digital space. Also, Google yourself. Often. Understand how others are perceiving the 3-second snapshot version of you.

3. Stop Praying, Start Chasing

It’s 2013. There are more online resources for job seeking and networking than most can handle. Start with an advanced LinkedIn search (possibly worth an upgrade to be able to access profiles and message the people you’ll need to reach) and begin networking like crazy (the weekly #hcsm chat is a great starting point). Get offline and seek out events, conferences and meet ups. Take as many people as you can out to coffee for informational interviews and to gather insider knowledge along with additional connection leads. Don’t stop connecting. Ever.

4. Go All In

Landing a job you love is rarely a haphazard miracle. Rather, it’s often a stepping stone process whereby you’ll come to land a great gig by first working your way through a variety of related jobs to gather the proper skills and experience. Be bold and treat every job you have as your dream job. Hard work and drive paired with a constant itch for more learning will take you a long way in this industry.

Go get ’em.

Image courtesy of kylesteed.
Author: Scott Meis

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