Yesterday, Weber Shandwick unveiled Mediaco, a powerful new content creation and distribution unit that will allow clients to become true media companies. Combining first-rate audience profiling, editorial planning and production, emerging technology and paid media, Mediaco will focus on radically transforming client content creation, distribution and discovery capabilities.
It is an extremely exciting announcement for the entire company, as it culminates a vast array of specialized content-focused work we’ve been doing for our clients – from native advertising and digital media buying to writing, user experience design, editorial management and more. The opening line of AdAdge’s coverage of Mediaco’s launch encapsulates the forward-thinking of the new unit,
What’s more, Mediaco is proven. With a roster of clients who have already successfully implemented this approach to content, we’re ready to help more brands make the transition to becoming media companies.
By Justin Tsang.