On March 21, I accompanied my colleagues Krystal Franklin, Mindy Jafek and Michelle Pratt (who also happened to be WSU alum) to WSU’s 2013 Murrow Symposium. It was a whirlwind trip that had us waking up at 4 am and landing back safely in Seattle late that same night.

But before I start from the beginning of our adventure, I want to share with you some insight from Sarah Wilcock, who was our Murrow Symposium ambassador for the day. We asked her one question: What’s your biggest concern or worry about getting into the PR field?

Here’s what Sarah had to say:

“As a senior graduating in May my biggest concern is standing out in an increasingly competitive industry. Public relations is not only competitive, it is also constantly evolving.  In order to be successful you have to constantly learn new trends and skills, and it is hard to know how to prepare when you are just entering the field.”

An excellent answer to a tough question. Because the reality is, it is getting more competitive. Grabbing your future employer’s attention no longer an easy thing. That’s why we put together a presentation called 15 Tips to Help Launch Your Communications Career to help new public relations pros get noticed, get hired and get off on the right foot starting on their first day of work.

Many thanks to WSU and the Murrow Symposium for inviting us back this year. We had an eventful, but excellent time. I say eventful because over the course of 24 hours, starting the night before presentation day, we:

  • Experienced minor technical glitches with our amazingly designed Prezi (everything worked out…it always does).
  • Boarded the wrong plane and almost flew to Long Beach.
  • Misplaced some of our personal items as a result of the previous point.
  • Had an attendee at our presentation faint (this was very scary, but we were all very relieved to see that she was OK shortly after the incident).


But like I said, the trip was still a great one. We got to meet some excellent students and take in all Pullman has to offer. Check out our notated Instagram’ed journey below!

We hit the road after landing in Spokane. The weather is beautiful. For now.

Magnificent landscapes galore. Not to mention some really cool wind turbines.

More wind turbines.

At this point in our trip, we gave our presentation to a packed house of eager, intelligent Cougs!

Now, we take a tour of the campus. Notice the clouds. Something’s a-brewing.

Of course, we make a stop at the Bookie. We leave with WSU gear in-hand.

Remember the clouds?

Off to have a great meal at Palouse Ridge.

Mindy Jafek models for a pic during the flash flurry.

Mmm, Grabbers. WSU, you make some mean ice cream.

Somehow, we ended up at a pet store. This little guy was there.

Lastly, if you haven’t already done so, check out Edward R. Murrow College of Communication Professor and Head of Strategic Communication Bruce Pinkleton‘s guest post on five reasons a PR internship will jump start your career.

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