There’s a new league in town –it goes by the moniker “visual social network” – and if you haven’t heard of this term, don’t worry, you’re not too late. In fact, you’re just in time.
Take a moment – you may have seen news about its army of images (food, home décor, and DIY projects) or even its clipped text (sporting news, entertainment scandals, and other current events) populating your Google searches and morning news headlines. Yes, that’s the one. It’s the latest in social networking and as communication professionals it’s already crossed into a brand near you.
Understanding social networking’s persuasive power – specifically the influence we, as people, have over one another when it comes to reviews, suggestions and recommendations in everyday life – Weber Shandwick recently jumped into the mix with Clipboard (client), a social content curation tool and network that allows users to save, organize and share the web with friends, family and the multitude of people across the internet who have similar interests. Simply put, Clipboard enables you to clip any part of a webpage you may find important (images and text).
The super cool part?
These clips even retain much of the original functionality (i.e. hyperlinks still work) and you can either privately or publicly share them with others.
Each new visual social network brings new opportunity, functionality and popularity with it. Here at Weber Shandwick we’ve already begun implementing and leveraging these opportunities with our clients and across our network. It’s become an integral part of all of our social strategies.
So, now you ask, “How can I, the communication professional, use such a tool?” Here are three simple ways:
- Internal Team Collaboration Tool – If you’re reading this, there is a good chance you work as part of a team, and if you’re in PR, then your team is often sharing and researching news and other online content. Think of tools like Clipboard as your teams’ online private workspace to collect the information you need while privately saving and sharing with only those you select.
- Media Landscape Monitoring – What’s today’s top news in your industry? Yes, there are great tools like Twitter, Facebook or Google to help you search this. By adding a visual social media tool to your arsenal, you are able to see what media, influencers and industry players find interesting, important or trending (via headlines, text or images) simply by following them or searching via keywords.
- Recommended Tool for Your Clients – Chances are you’ve already seen this next wave of visual social networks utilized by a diversity of brands. Today’s new collection of social networks allows nearly any brand an opportunity to visually share their “voice” by posting company blog posts, news announcements, media coverage and by curating industry happenings.
So, whether you’ve already become familiar with visual networks or are still trying to figure out how exactly you’d like to use one of them, it’s clear that the trend is only growing.
How do you plan to take advantage of these networks?
Image courtesy of hydropeek.