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Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives

On Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather than donating directly to organizations, you use the site as […]

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1st Take with Joe Walton: Building Brand Fans

Social media is playing an ever-increasing role in how consumers discover, research and share information about products and brands. In this 1st Take,  interview, Joe Walton, Account Director in the Weber Shandwick London Technology Practice, discusses the power consumers have today interacting directly with brands on social channels, and shares a personal story of how he […]

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