BYU Students Get Glimpse Into Life at Weber Shandwick Seattle

Earlier this month, a group of BYU-Idaho communications students visited to get a peek inside what agency life is like at Weber Seattle. BYU-Idaho brings students to our office each year as a part of the school’s PR internship development and we always look foward to hosting the crew. As a recent BYU alum, I […]

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How Humans, Not Machines, Made Rebecca Black Famous [#SXSW]

There are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but according to Neetzan Zimmerman of The Daily What, it will take a […]

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SXSW Screenburn Arcade Comes Into Its Own in 2012

At SXSW’s Screenburn Arcade, center for all things gaming, I saw something this year I’d never seen before at the event: gamers. In addition to game developers, publishers, journalists, marketers and gamifiers, actual players. Some of them even came in coastume, just as they would at PAX, Gen Con, SDCC and other community-focused events. Not […]

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Trending Tech: Apple at Top of News, Android Market Rebrand And Netflix in Talks With Cable Providers

Apple came out swinging this week, following some rough spots in the news recently. Besides issuing product news including the new iPad and Apple TV, they focused on telling a positive economic story with a jobs study and celebrating their 25 billionth app download. Content access was another major theme with Facebook Messenger coming out […]

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Brand Recognition + Engagement = Success

With Google+ becoming a growing social media platform, more companies are “adding” it (no pun intended) to their online communities to keep up with the newest tools and methods in online engagement. In November 2011, Google announced Google+ branded pages (versus profiles) for companies to interact directly with their community and boost brand visibility online. […]

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Your Survival Guide to SxSW 2012!

Along with Wade Rockett and Laura Gonia, I’ll be reporting on all the happenings at SxSW 2012 in Austin, Texas, which kicks off on Friday. Earlier this week I spoke with Rockett, a SxSW veteran, who provided some great tips on surviving the show: Eat proper food at least once a day, don’t forget to […]

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The Future of Content Marketing: Standing Out in a Crowd

This post originally appeared on Weber Shandwick’s Social Impact Blog and is written by Colin Moffett, Senior Vice President of Digital Communications. We’ve known content is king for some time now, but the kingdom is getting increasingly complicated. According to Altimeter Group’s recent report, organizations must “think and function as publishers, producers — and often […]

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How to Make the Most of Mobile World Congress

Having just wrapped up a very enjoyable three days at Mobile World Congress in Barcelona, it is a good time to reflect on what can make this show a success for marketers and companies. Collide Industries to Create Big News. One of the big themes of the show is simply that mobile technology can and […]

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Trending Tech: Top Ten TED Talks

This week, Heidi Sinclair, president of Weber Shandwick’s Global Technology practice, attended the TED Full Spectrum conference. As her seventh year in attendance, Heidi remarked that it was another “brain expanding” experience. In lieu of the weekly Trending Tech post, Heidi shares the top ten talks from TED 2012. All of the content at the […]

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