Jenni Hogan Connects Through Social TV

If you’re anything like us, you’re eager to catch KIRO TV’s special tonight, Connect with Jenni Hogan. The program, both live on-air and streamed online, will give content control and direction to the audience. This is another great example in development around the idea of the ‘second screen’, when TV viewers engage with traditional television […]

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Time to Get Serious About Your Web Development Strategy

At Weber Shandwick we’re true business partners with our clients. For every press release we write or social media community we manage, there are just as many discussions about how to integrate with the rest of the client’s marketing mix. And being part of developing a solid web strategy is no exception. During a SxSW […]

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SxSW Takeaway: On Brand Journalism

For years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending a lot more money on creating their own content. In […]

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KONY2012 from an African Perspective

(NOTE:  Orginal post from Weber Shandwick Seattle’s Deanna Petersen first appeared on Weber Shandwick’s Social Impact blog) Joseph Kony is a monster – that fundamental truth is plain and simple. But that is where the simplicity stops. To gauge the African perspective of the KONY2012 film, I called Uganda and spoke to communication experts across […]

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Nonprofit Spotlight: Team in Training

The Leukemia & Lymphoma Society (LLS) of America designed a unique avenue where fitness and advocacy meet. Driven by the desire to defeat cancer, LLS’ Team in Training (TNT) program serves as an opportunity to make a difference while getting in shape. Trainees pledge to fundraise via charitable walks, runs, hikes and triathlons. TNT boasts […]

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Trending Tech: New iPad Hits Stores, Several Acquisitions and New Product Launches

It has been a busy week of acquisitions and lawsuit claims trending in tech news. At the top of the acquisition headlines Cisco will acquire NDS Group and Twitter has a new company under its belt. On the lawsuit front, Yahoo and Facebook are at it again with a new claim over patents. New product […]

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Why Did Kony2012 Become the Most Viral Video of All Time?

(Post via Stephanie Bluma at Weber Shandwick’s Social Impact blog) In a world of texts, tweets and Facebook posts, the filmmakers of Kony2012 asked us for 27 minutes. The result, as we all know, has been the biggest viral video of all time. It’s been viewed more then 100 million times—that is more than twice […]

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Just Another Day At Weber Shandwick Seattle

The PR industry has changed drastically and creative content is in fact the lifeblood by which agencies now distinguish themselves. What I personally love about Weber is that we infuse creativity into everything we do. Below is a sliver of insight into another typical day at the office here. Another great video shoot, another…person in […]

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Camp Korey Campfire

Nonprofit Spotlight: Camp Korey

As part of our nonprofit spotlight series, our social impact team recently had the privilege of chatting with Justin Huguet, marketing & communication coordinator for Camp Korey. Camp Korey is a non-profit focused on children with serious and debilitating illnesses that operates year round, offering week long camp sessions in the summer, as well as […]

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