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Another year, another CES in the books! For those that missed attending the Big Show, Weber Shandwick’s digital team was on the floor to capture some of the key highlights and takeaways. Be sure to check out the series below:

CES: CONTENT, CONTEXT, AND THE CONSEQUENCES FOR BRANDS

“So while the pundits say this is a year of incremental change for hardware and electronics, it’s a big year for the widening choices facing brands and marketers. Leveraging the power of the platform has never been more important, but it’s also never been more complex. Anyone who tells you otherwise hasn’t grasped the true meaning of the shift that’s happening.”

CES: THE FUTURE IS NOW

“For marketers and those interacting with customers through content – that is to say, everybody doing business on the planet earth – this shift means getting serious about the digital space sooner rather than later. A blog here and a Twitter account there is one thing, but ensuring a seamless, pleasurable (and non-frustrating) experience across platforms and devices is no longer a nice-to-have.”

CES: “CONTENT CRUSH” IS THE NEW INFORMATION OVERLOAD

“Cloud computing, shared devices, device integration and multi-platform engagement are all booming. So, too, is the multiplicity of content engines and content sources…[M]anaged correctly, it also yields a huge benefit for brands: data, data, data.”

CES: WHAT’S IT ALL MEAN FOR MARKETERS? [VIDEO]

“The Weber Shandwick crew has been on the show floor in Vegas talking to industry notables like Foodspotting co-founder Soraya Darabi to find out what the impact of CES 2012 emerging trends will be on brands and marketers. Our Executive Producer Ian Cohen reports from CES – check out the video.”

CES: SELF-HACKING FOR MARKETERS [VIDEO]

“Self-hacking is what’s known as a win-win for both customers and brands. Helping customers to have singular, remarkable experiences by letting them access, play with, and make use of their own data can build affinity and loyalty like nothing else.”

CES: THE EYES HAVE IT [VIDEO]

“Some products at CES are just plain cool, and this is one of them.”

CES: EDITORIAL, COMMERCIAL, AND SOMEWHERE IN BETWEEN

“Chris Perry, Weber Shandwick’s head of digital, writes for the Forbes blog that what he’s seeing at CES is more than just awesome new technology – it’s perhaps the last gasp of the division between commercial and editorial content.”

CES: WEBER SHANDWICK CONFAB [VIDEO]

“After a few days on the show floor at CES, head of digital Chris Perry gathered some of Weber Shandwick’s practice leads and digital specialists to tackle the emerging trends from the show and what the implications are for brands, consumers, and business in general.”

CES: INFLUENCER INSIGHTS [VIDEO]

“CES is always a crowded show, and this year’s event was no different. But some attendees stand out from the crowd, thanks to their expertise and large followings.”

CES: INNOVATIONS IN HEALTH TECH [VIDEO]

“Yesterday, we blogged about self-hacking and how marketers can let people access and play with their own data for a richer, more engaging experience with a brand. Tonight, we’ve got more video from CES that shows off some of the innovative health technology products that are allowing users to do just that – and more.”

CES: BEYOND THE GADGETS [VIDEO]

“Heidi Sinclair, head of Weber Shandwick’s technology practice, has written a piece for the Huffington Post on the top 10 technology trends that shone through at CES this year. Here’s a closer look at each, directly from the show floor in Las Vegas.”

Image courtesy of irene..

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