Now that everyone’s favorite technology show has been powered down until next January, it’s time to reflect on this year’s hottest trends and speculate how they will influence our personal and professional lives in the year ahead.

We recently informed you that Hanson Hosein, the Director of the Master of Communication in Digital Media program at the University of Washington, was headed to Las Vegas to scope out some of the CES’s biggest (and even largely unknown) announcements. By leveraging the show’s major trends, including in-vehicle technology, social TV, Internet everywhere and mobility, Hanson turned to his new book’s blog, Storyteller Uprising to report on how these innovations are poised to change digital storytelling.

Hanson covered the event so comprehensively that we wanted to call out the following key takeaways from his final CES post, aptly titled, “Despite it all, the incredible relevance of CES:”

“As I consider what I saw — from fridges, to cars, to TV’s — it’s pretty clear what’s driving this consumer electronics gold rush (this year’s CES after all, had the most attendees and the most exhibits): mobile and social …

This device and platform convergence and convenience is not just about entertainment and the connected screen. Rather, there’s application in safety and security, energy management, health and wellbeing. I saw this first hand when I checked out the in-vehicle technology exhibits. The key? We can integrate the functionality, connectivity, CPU power and portability of our smartphone outside of our living rooms and office into our vehicles, kitchens and fitness routines.

It’s a new reality that has yet to truly manifest itself, but as it does, 2017 may be as foreign to 2012 as 1976 was to 1776. We are just only beginning to experience this massive, ridiculously fast-moving transformation.”

With that, all of us at Weber Shandwick Seattle are looking forward to seeing how the technological innovations unveiled at CES change our lives and our client’s industries in the coming months and years. In fact, Weber Shandwick recently published a PDF titled “CES: The Future is Now – Content, Context and Consequences for Brands,” outlining the impact these new technologies will impact the work of marketers and communicators as well as a short highlight video titled showcasing the content and communications trends unveiled at CES. Both can be viewed on the Weber Shandwick Social Studies Blog.

Very exciting times ahead, indeed!

In photo (l to r):  Hanson Hosein, Katie Traut – Weber Shandwick, Ashley Rose O’ Mara)

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