In a hyper-connected world, it’s become critical for PR campaigns to integrate digital content and engage with target audiences via social media. But it takes more than setting up a Facebook page or Twitter handle to make an impact. In today’s world, you need to provide the right content to your audience at that right time and in their preferred format. At Weber Shandwick, we approach this new era of communications using a framework called Content Fusion.

Senior Vice President of digital/social media for Weber Shandwick, George Snell keeps his finger on the pulse of interactive and multimedia trends and supports the firm in applying the right social strategies for clients.

In this edition of 1st Take, George discusses the changing face of PR as communication becomes dominated by digital, and how we help our clients take advantage.

Image courtesy of ButchLebo.

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