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Twitter Celebrates 5th Birthday, Launches New Website

Twitter has turned five. And it’s almost hard to believe, considering how much it’s grown in the short time since its inception. To commemorate its fifth year, Twitter has launched discover.twitter.com. Featuring 16 of its most prominent users from around the world (@SnoopDogg, @MarthaStewart and astronaut @astro_paolo to name a few), the celebratory site culminates […]

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Japan Relief: What You Can Do

Like most of the world, we have been stunned, horrified and heartbroken by the earthquake, tsunami and the challenges Japan continues to face. We are grateful that our colleagues in Tokyo were unharmed by the disaster, but the affects of the 5th largest earthquake on record will likely be felt for generations to come. An […]

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The True Value of LinkedIn Today

On the surface, LinkedIn Today appears to be another one of LinkedIn‘s ploys to keep more of its users logged in for more than a few minutes at a time. By positioning itself as your new morning news (“Start your workday with LinkedIn Today”), the service aims to draw in users on a more consistent, prolonged basis. […]

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Two Minutes with…Elaine Norton

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Enjoy! What’s something people would be surprised to learn about you? People who don’t know me well may think I’m shy. I can seem that way because I tend to hang back and observe in […]

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Old Spice Another Proof Point for Capturing Production

We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]

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Mashable House at SXSW 2011

SXSW Days Three and Four: The Social Network

Even as I made my thorough and carefully-detailed plans for this year’s South by Southwest Interactive festival, I knew that at some point during my time there, they would completely go out the window. It’s just the  nature of the event. You discover something unexpected that grabs your attention; you find yourself engrossed in a […]

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SXSW attendees erupt in mass dancing in the convention center lobby

SXSW Day Two: World-Changing, Waffle Cones and the Watusi

The photo above illustrates the sort of thing that makes SXSW Interactive distinct from other technology conferences: I suspect that you don’t normally get on an escalator at Interop and find yourself descending into a mass of attendees doing the Watusi. Today, two prominent speakers addressed some of the biggest challenges facing the world, and […]

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SXSW attendees mingle on the balcony

SXSW Day One: Group Messaging, Social Games and a Really Heavy Program Guide

The first day of the South by Southwest Interactive festival was bustling, as always. Attendees arrived from all over the world, whether physically in the Austin Convention Center or checking into the city virtually via Foursquare and Twitter. Old hands greeted one another warmly while newcomers flipped through the now-massive programming guide and boggled at […]

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Weber Shandwick Wins Big at 2011 PRWeek Awards

A big congrats to two Weber Shandwick teams who shined at the PRWeek Awards last night in New York City, where more than 1,000 PR professionals gathered to honor the phenomenal work done in 2011. As the importance of social and digital media grows, Weber Shandwick has been on the front edge of innovation, as results from last night’s event […]

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