Are Nonprofits Maximizing Use of YouTube Annotations?

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

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Team Western Digital Reflects on CES

In our work with Western Digital (WD), a global leader in the development and manufacture of hard drives and solid state drives for internal, external, portable and shared storage applications, we sought to raise awareness for the company’s relatively new entry into the consumer electronics market.  We designed a campaign to both take advantage of […]

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