Last night, I finally had the opportunity to sit down and watch CNBC’s special, “The Facebook Obsession“. Host Lester Holt does a great job walking viewers through the origins, vision and overall societal impact of the world’s largest social networking site. Here are a few of my thoughts and takeaways:
The Good Is Really Good.
I’ll admit, I’m a Facebook fanatic.
Inevitably, Facebook plays a dominant role in the job of any digital strategist. From market research to daily community engagement, you need to live and breathe the space where your target audiences interact. Work aside, it’s hard to ignore the enormous impact the site has had on making the all of us a more informed, connected society. One needs look no further than our last presidential election or to poke around at the fundraising and community building efforts of various nonprofits to understand the massive impact Facebook is driving around social change.
Is There Really a Bad?
Conversation around Facebook as an evil entity usually stems from one basic root. Privacy.
In today’s age of oversharing, I will not argue that privacy is and should remain a major concern. That being said, I’ve personally always stood on the supportive side of Facebook on this front. Facebook can only take what you give them. The old adage still applies – if you don’t want people to know something about you, don’t share it. The privacy debate will inevitably continue for Facebook but I’ve always felt that for a business (let’s not forget folks, they are still a business) they’ve done a pretty amazing job aggregating anonymous data that benefits the greatest number possible.
Debatable? Of course and as always, I encourage feedback below.
I Don’t Care About Your Mundane Life.
I agree that minor details of your ever expanding Facebook network can get old quick. Facebook realizes this as well, which is why they provide you with the option to flood your news feed or remain select around the information displayed.
Let’s not overlook the incredible value here. We all face information overload on a daily basis. Humans are also inherently social creatures. We’re simply wired to crave interaction. How amazing is it to have a single destination to visit at your leisure and select who you want to stay connected with on a regular basis?
Pretty amazing. We’re connecting in previously unimaginable ways. Now, it will be interesting to see how Zuck’s vision continues to evolve from Facebook simply being a destination site to the mainframe infrastructure of the social Web.
Whether you’re a Facebook fanatic or status update hater, I encourage you to watch the show. I’ve embedded below or you can also catch it airing on CNBC on the following days/times:
Tuesday, February 15th 8p ET
Monday, February 21st 10a | 8p ET
Sunday, February 27th 8p ET
Also, feel free to let us know how you interact on Facebook: