A quick Tuesday morning horn toot…
Despite only recently arriving at the agency, it’s been beyond impressive to see the wealth of digital talent and experience that extends across the agency’s network. In addition, the agency does an incredible job of embedding digital expertise across accounts via our integrated “inline” approach that refrains from isolating digital experts into a siloed group.
Cheers to Adobe, Best Buy and IBM for also being cited in the post. In accordance with how these companies have become successful structuring an internal culture that not only permits but embraces social media, I encourage you to give Jeremiah Owyang’s recent Mashable post a read that details tips for succeeding as a social media strategist. Pay particular attention to item number four that details out the “hub and spoke” and “dandelion” models of organizing a company for social success.
Be sure to hop over to the link above and in the meantime, here’s a link to some of our great local digital gurus and a list link to some of our socially savvy experts around the network!
Around the Weber Shandwick network:
Weber Shandwick Twitter List