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Telling a compelling story about business intelligence software to an audience of 2.1 million USA Today readers can be difficult, but through a creative approach, great customer support and excellent storytelling, Weber Shandwick and client Tableau Software communicated the broader value of a disruptive new approach to visually analyzing data.

Read on for more about Tableau and how its unique approach is changing the way we do business.

Tech-savvy put business intelligence to work

By Byron Acohido, USA TODAY

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