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Millennium Development Goals

It isn’t every day that we get a chance to join our practices and offices for a feel-good, high visibility project that highlights initiatives which tackle some of the biggest challenges the world faces. So we were honored to  partner with Mashable, 92nd Street Y and the UN Foundation to build awareness about the first-ever Social Good Summit on September 20th. The event brought together leaders from the digital, policy and media worlds to explore how technology and social networks are helping achieve the Millennium Development Goals.

Leveraging our combined experience in social media, technology and social impact, Weber Shandwick developed messaging for the event, drafted press materials, provided media support for Mashable CEO Pete Cashmore, and secured top media for the event.

And here’s where we felt we really shined: our team, including colleagues from New York, Seattle and Washington, D.C. served as the central coordinator for media opportunities for top speakers at the event, including Geena Davis, academy award winning actor and founder of See Jane; Edward Norton, award winning actor and CrowdRise founder; Sherrie Rollins Westin, executive vice president and chief marketing officer of Sesame Workshop; Chris Hughes, co-founder of Facebook and founder of Jumo; Ted Turner, chairman of Turner Enterprises; and Howard W. Buffett, director of agriculture development, U.S. Department of Defense.

Actor Geena Davis and CNN's Soledad O'Brian discussing gender equality

Our own Jack Leslie and Bonin Bough, global director of digital & social media at PepsiCo, were featured speakers for a talk on the role of corporations in advancing social good.  As a result of the team’s work, the Social Good Summit was featured in ABC News, CNBC, USA Today, Wall Street Journal, Business Insider and Huffington Post.

We are extremely proud of this event and look forward to other opportunities where we can come together again from different offices and practices and contribute to similar important efforts. And if you want to join us in exciting and cool opportunities like this one, we are on a hiring spree — check our job listings.

We invite you to read about the team’s insights on the event on the Social Impact blog.

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