Weber Shandwick offers social media support at a local global health conference
Last month Weber Shandwick’s Social Impact team worked full-force with the Consortium of Universities for Global Health (CUGH) and the University of Washington to help with social media strategy and outreach for the second annual CUGH conference held at UW from Sept 19-21. CUGH’s mission is to build collaborations and exchange knowledge between all sectors working in academics and global health. By sharing resources and information, CUGH believes that more progress can be made globally in reducing health disparities and solving global health problems. Indeed, the conference saw the emergence and sharpening of a new paradigm for global health and global health education, articulated by global experts from the US, Africa, Canada and Europe. See the conference blog for insights.
Although CUGH is barely two years old, the conference quickly sold out to an audience of more than 850 academics, scientists, students, and other global health professionals from around the world. It has expanded from 8 founding universities to more than 60, and their energy infused the conference.
As a part of its expanding Social Impact practice, Weber Shandwick Seattle worked pro-bono to help lead the digital media strategy, including the creation of a conference blog. We worked with featured speakers to draft blog posts, provided social media strategy consultation, blogged from sessions, conducted blogger outreach, and captured short video interviews. Over a period of three days, the blog published 30 posts and garnered nearly 2,000 views. Conference speakers reported receiving emails shortly after their talks from people who viewed the blog and a live video feed, and who were interested in continuing conversations. Supplementing the blog campaign was an active Twitter hashtag of #CUGH10, which added to broad conversation.
The social media surrounding the conference reflected the emerging paradigm of global health education: globally networked, interdisciplinary, and capturing evolving trends.
Image courtesy of Julien Harneis.