The social media landscape today demands transparency from companies vying for consumers’ attention and trying to attract top talent. People looking to join an organization want real stories they can relate to. That means unfiltered, authentic perspectives, not just a polished corporate point of view.
The Army understands this and is using sites like GoArmy.com and ArmyStrongStories.com, as well as associated social distribution channels on Facebook and Twitter, to reach potential recruits and the influential people in their lives. Army Strong Stories is the first official Army Soldier blog, with contributions from Soldiers, veterans, family members and troop supporters. Through words, photos and videos, the blog gives visitors glimpses of real experiences with and perspectives on Army life.
As part of Weber Shandwick’s support for Army Strong Stories, I traveled to Albuquerque for the 2010 national convention of the League of United Latin American Citizens. There I worked with a colleague from our Minneapolis office to collect video stories from Soldiers attending the event. Here’s a look at some of the stories we heard:
- A vocalist with the Los Curanderos ensemble from the U.S. Army Medical Command talked about using music to raise the spirits of weary soldiers at remote outposts in Iraq.
- A retired Army officer talked about the educational opportunities he had through the Reserve Officer Training Corps and leadership advice from a former commanding officer never to walk by a mistake.
- A drill sergeant talked about his passion for transforming men and women into Soldiers during Basic Combat Training.
These videos will be posted soon at ArmyStrongStories.com. Consider sharing your own story by visiting www.armystrongstories.com/tell-your-story.