Executive Vice President & General Manager
Michelle Maggs currently leads the Seattle office of Weber Shandwick, an integrated marketing communications firm, serving as executive vice president and general manager. She oversees Seattle office operations and also local, national and global client engagements. She is adept at driving collaboration, optimizing resources and ensuring narrative consistency across geographies for her clients.
Michelle has 20 years of experience in public relations and communications. Her background primarily is in the technology sector, leading communications programs targeting both business and consumer audiences and representing a variety of innovations including cloud-based services, e-commerce offerings, mobile software and applications, and connected entertainment products. In addition, Michelle has counseled clients on a variety of corporate-related initiatives including acquisitions, spin-offs, partnerships, and executive visibility.
Michelle is actively involved in the Seattle community, supporting local non-profits including Treehouse, Wellspring Family Services, Washington STEM, and YWCA. She sits on the national board for the Association of Women in Communications and is a member of the Public Relations Society of America. She also is deeply committed to diversity and inclusion in the workplace, participating in various initiatives including: 100% Talent/Women’s Funding Alliance, Diversity and Inclusion in the PNW, and the NW Diversity Learning Series from the Institute for Sustainable Diversity and Inclusion.
Prior to Weber Shandwick, Michelle was the public relations administrator for Disney Online. She has a bachelor of arts degree in journalism, specializing in public relations, from the University of Oregon.
Executive Vice President, North American Incite Lead
Brooke is a member of Weber Shandwick’s global creative collective and leader of strategic planning for Weber Shandwick in North America.
In his nearly 20 year career Brooke has worked on numerous award-winning campaigns that span public relations, content marketing and social media. Most recently he led the Music Makes it Home project for Sonos, an innovative approach to gathering data and personal stories about the effect of music out loud on personal relationships. TechCrunch called it “one of the most unique studies involving iBeacons, music, and sex anyone has ever done.”
He also helped create Live@Sundance, an hour-long daily live broadcast from the 2014 Sundance Film Festival that was reported in The New York Times as helping Sundance “stay on the edge of storytelling.”
Brooke was named one of the “PR People of the Year” by PR News for his work educating colleagues and students on new ways to engage audiences, and has extensive experience in technology and consumer-led communications, namely with Microsoft and Samsung. When not at work, Brooke can be found running around town with his wife and three kids and watching, coaching, and playing soccer every chance he can get.
Executive Vice President, Integrated Healthcare
Rose Berg is a Executive Vice President at Weber Shandwick and is responsible for leading its Seattle Healthcare Practice. She has more than 25 years of experience in advocacy and issues management, corporate positioning and brand marketing.
Her proven track record extends to many northwest institutions and brands including Fred Hutchinson Cancer Research Center, Pacific Health Summit, National Bureau of Asian Research, Puget Sound Chapter of the Komen for the Cure, Seattle King Public Health County, University of Washington School of Social Work, and the Bill & Melinda Gates Foundation, as well as Microsoft.
Senior Vice President, Analytics
Reese has nearly 15 years of experience helping clients solve business problems and drive value through data, analytics and insights. Notable clients that she has worked with throughout her career include: Coca-Cola, T-Mobile, Fiat Chrysler, Boys & Girls Club of America and Microsoft Xbox.
At Weber Shandwick, Reese leads the analytics capability for the western region. Before joining Weber Shandwick, Reese was the leader of a large, global team of analysts and strategists as the head of Experience Analytics for Merkle, a performance marketing agency. At Merkle, Reese supported a number of clients across a variety of verticals.
Reese and her team help Weber Shandwick bring an innovative and data-driven approach to client communications programs.
Senior Vice President, Planning
Cindy has more than a decade of experience developing positioning, messaging, and engagement strategies to guide integrated communications programs. She currently oversees a team of West Coast planners who help clients better target their communications resources for business impact, more deeply understand their target audiences, and more confidently map communications programs against a structured audience journey.
In addition to designing targeted communications plans, Cindy has also helped numerous clients define new brand frameworks, identities, and corporate narratives, in conjunction with the agency’s creative content and design specialists. Additionally, she works closely with internal and external research and analytics partners to develop smart research frameworks that inform, test, and evaluate the work.
Over her 10-year tenure at Weber Shandwick, Cindy has partnered with clients from diverse sectors and industries, targeting diverse consumer and business decision-maker audiences. Much of her recent work has served clients from the technology and social impact categories. Notable engagements include the Bill & Melinda Gates Foundation, Johnson & Johnson, LifeWise Health Plans, Meijer, Merck Serono, Michael & Susan Dell Foundation, Ricoh Americas, Samsung, Sonos, Technicolor, and World Bank Group, among others.
Senior Vice President, Technology
Jennifer is a senior vice president specialized in developing global campaigns for technology clients and leading integrated teams through complex branding, digital and creative projects. With expertise in emerging technology for consumers and businesses, her strategy focuses on influencer engagement and creative storytelling. She is adept at leading multi-market execution of product launches and communications programs to strengthen awareness of her clients’ brands.
Previously, Jennifer served in marketing roles at alternative energy startups targeting applications for mobile, transportation and portable power industries. She has a unique perspective on both internal and external communications that makes her an effective partner for companies tackling the challenges of entering new markets.
Senior Vice President, Health and Social Impact
As Senior Vice President, Health and Social Impact for Weber Shandwick Seattle, Autumn counsels an array of nonprofit and philanthropic clients on integrated campaign strategy, issue advocacy, brand positioning, community relations and partnership development with local and global reach.
In her 9 years of experience, Autumn has led strategic communications projects for clients such as PATH, TOMS Shoes, Eastern Congo Initiative and the Nike Foundation. She currently serves as strategic counsel to the Bill and Melinda Gates Foundation. Prior to joining Weber Shandwick, Autumn served as a leader of Seattle’s nonprofit World Affairs Council, managing a US State Department leadership program and leading community forums on critical international issues with influentials such as UN Secretary-General Ban Ki-moon and Nicholas Kristof.
Autumn has a master’s degree in Russian International Studies with a focus on reproductive health education from the University of Washington. When not at work, Autumn is likely traveling, tasting the menu at one of Seattle’s best restaurants, enjoying live music or spinning on the dance floor. You can follow her local and global explorations on Twitter @autumnlerner.
Senior Vice President, Integrated Media Strategy
Jon has over a decade of experience in the digital space focused on the intersection of content strategy and the paid media landscape with a heavy focus on building performance-driven programs.
During his time at Weber Shandwick over the last 6 years, he has led multiple lead/demand-generation teams, and was the CXL for Ricoh for 4 years, a program that bridged content performance and potential revenue opportunities. Jon leads a team of integrated media specialists who fuse the broad media spectrum into cohesive and encompassing approaches to client business problems.
Growing up internationally in London, Hong Kong, Tokyo, Jeddah, as well as multiple cities in America has given Jon a unique perspective on cultures, messaging, and people.
Senior Vice President, Platform Strategy
Andrew Killinger is a Senior Vice President and social media strategist for Weber Shandwick Seattle. He focuses on creating the most effective strategies for leveraging stakeholder behaviors and insights to establish, grow and enhance the connection stakeholders have with companies and brands through social media.
Prior to joining Weber Shandwick, Andrew spent six years at MSLGROUP, where he most recently lead social media strategy for P&G’s Personal Healthcare portfolio, which included Vicks (NyQuil, DayQuil, VapoRub), Meta Wellness, Pepto-Bismol, Prilosec, and Clearblue.
Andrew has 10 years of communications experience across a wide range of key verticals and industries that include leading and managing both digital and social media marketing campaigns, providing him with a rich perspective and understanding of how new technologies and communications platforms can best integrate into an overall marketing strategy.
Active on the forefront of breaking digital and social technologies, Andrew has a passion for interactive marketing efforts that add value for brands and their audiences. A Midwesterner at heart, Andrew holds a BA in Journalism and Mass Communications from Iowa State University.
Vice President, Analytics
Chris brings deep technical expertise to Weber’s analytics discipline. With a wide-ranging background in marketing technology, Chris has pioneered the application of cutting-edge analytics tools like natural language processing and machine learning to Weber’s client work.
Prior to joining Weber, Chris was a partner in a boutique digital agency focusing on web development and search engine optimization and director of marketing at a search analytics start-up.
In addition to leading analytics and measurement on the West Coast, Chris has worked with a wide range of Weber clients including USPS, Ricoh America, the Bill & Melinda Gates Foundation and Intuit.
Vice President, Analytics
Mike developed, implemented, and grew marketing analytics programs across a variety of verticals including automotive, retail, consumer electronics, technology, and healthcare. His client experience includes Microsoft Store, Xbox, Windows, Dignity Health, Health Alliance Plan of Michigan, Citizen’s Bank, Fiat Chrysler, T-Mobile, MetroPCS, and Disney.
Mike’s process involves taking multiple, disparate data sources, analyzing them, and producing actionable results. This may be a simple report generation, or complex projects involving big data, data science, and advanced statistics.
At Weber Shandwick, Mike continues to work across verticals using data to inform communications strategies for clients like Riot Games, The Bill & Melinda Gates Foundation, and the Michael & Susan Dell Foundation.
Vice President, Integrated Media Strategy
Meg is a seasoned marketing strategist with over 13 years’ experience providing full-scale communication strategies for some of the most recognizable brands in the world including Microsoft, Mattel, REI, the Seattle Seahawks, and Leafly.
Prior to joining Weber Shandwick, Meg spent seven years at Edelman, where she led the Insights and Analytics practice for the Seattle office. While at Edelman, Meg was able to dive in to her love of entertainment by leading strategic thinking and insights for brands including Xbox, Call of Duty, and Starz.
Meg’s ability to leverage research and data to create unique, tailored content strategies that engage and motivate mass audiences has been invaluable in securing brands as global leaders.
She regularly shares her expertise on marketing at conferences across the country, including Seattle Interactive and SXSW. She is also a frequent lecturer at Seattle University and the University of Washington.
Vice President, Media Relations
Andrea has been helping consumer tech brands tell their best hardware, software and corporate stories for more than 10 years. Specializing in media strategy and execution for small and large-scale product and campaign launches, product reviews, coverage mapping and tradeshows, she has developed strong and trusting relationships with traditional top-tier tech media, YouTube influencers and Amazon’s product reviewer community. As the Seattle lead of our West Coast Media Relations network, she touches the majority of Weber Shandwick’s consumer tech practice and provides counsel to clients like Qualcomm, Sonos, Motorola, Seagate, Jibo, Rhapsody, OnePlus, Kodak, NXP, 3M and Absolut Labs.
She is also the North American lead for rave, Weber Shandwick’s product reviews practice, with extensive experience creating and managing complex product review programs for traditional media, influencers and consumers. From smartphones to drones, wearables to hard drives, her teams have seeded thousands of devices from dozens of product launches. In addition, the rave team has also developed a pre-launch product testing and consulting service and amplification programs for extending the life of earned reviews coverage
Associate Creative Director
For more than 15 years, Mike has worked on branding, design, and creative direction for clients that include the Michael & Susan Dell Foundation, the Bill & Melinda Gates Foundation, Boehringer Ingelheim/Eli Lilly, Ricoh, LifeWise, Starbucks, Bank of America, HP, and Mars Inc. Aesthetically, he trusts simplicity above all, and believes that any problem can be solved with a little bit of humor.
Associate Creative Director
Mike knows how to get through to people. With over 10 years’ experience as an actor and touring comedian, he brings sharp audience awareness to the scripts, speeches, op-eds, digital content, in-person experiences and other creative work he composes and directs for clients.
Mike has served as lead writer on a variety of B2C, B2B and nonprofit clients. He’s now the creative lead on our Bill & Melinda Gates Foundation account.
Vice President, Talent Acquisition
Aimee has spent the past 20 years engaging with and recruiting remarkable talent to some of the world’s largest and best-known corporations.
At Weber Shandwick, Aimee manages all recruiting activities for the West Geo, partnering with business leaders and hiring teams in and developing recruiting strategies for current and future needs in the Seattle, San Francisco, Silicon Valley and Los Angeles offices. With the goal of driving business forward by finding the right talent at the right time, Aimee’s role allows her to connect with prospective candidates around the country whose diverse backgrounds encompass all of Weber Shandwick’s practice groups and areas of expertise, including integrated media, client experience, insights and analytics, creative, content development, strategic planning and business operations.