Executive Vice President & General Manager
Michelle Maggs currently leads the Seattle office of Weber Shandwick, an integrated marketing communications firm, serving as executive vice president and general manager. She oversees Seattle office operations and also local, national and global client engagements. She is adept at driving collaboration, optimizing resources and ensuring narrative consistency across geographies for her clients.
Michelle has 20 years of experience in public relations and communications. Her background primarily is in the technology sector, leading communications programs targeting both business and consumer audiences and representing a variety of innovations including cloud-based services, e-commerce offerings, mobile software and applications, and connected entertainment products. In addition, Michelle has counseled clients on a variety of corporate-related initiatives including acquisitions, spin-offs, partnerships, and executive visibility.
Michelle is actively involved in the Seattle community, supporting local non-profits including Treehouse, Wellspring Family Services, Washington STEM, and YWCA. She sits on the national board for the Association of Women in Communications and is a member of the Public Relations Society of America. She also is deeply committed to diversity and inclusion in the workplace, participating in various initiatives including: 100% Talent/Women’s Funding Alliance, Diversity and Inclusion in the PNW, and the NW Diversity Learning Series from the Institute for Sustainable Diversity and Inclusion.
Prior to Weber Shandwick, Michelle was the public relations administrator for Disney Online. She has a bachelor of arts degree in journalism, specializing in public relations, from the University of Oregon.
Executive Vice President, North America Strategic Planning & Creative Leadership
Brooke is a member of Weber Shandwick’s global creative collective and leader of strategic planning for Weber Shandwick in North America.
In his nearly 20 year career Brooke has worked on numerous award-winning campaigns that span public relations, content marketing and social media. Most recently he led the Music Makes it Home project for Sonos, an innovative approach to gathering data and personal stories about the effect of music out loud on personal relationships. TechCrunch called it “one of the most unique studies involving iBeacons, music, and sex anyone has ever done.”
He also helped create Live@Sundance, an hour-long daily live broadcast from the 2014 Sundance Film Festival that was reported in The New York Times as helping Sundance “stay on the edge of storytelling.”
Brooke was named one of the “PR People of the Year” by PR News for his work educating colleagues and students on new ways to engage audiences, and has extensive experience in technology and consumer-led communications, namely with Microsoft and Samsung. When not at work, Brooke can be found running around town with his wife and three kids and watching, coaching, and playing soccer every chance he can get.
Executive Vice President, Corporate Practice
A veteran of politics, public affairs and strategic communications, Sally Poliak has more than two decades of experience successfully helping clients navigate difficult crisis situations. Specializing in corporate issue management, employee communications, change management and crisis comms, Sally is a recognized thought leader within the communications industry and was named best executive at the 2010 Stevie Awards for Women in Business.
Prior to joining Weber Shandwick Seattle, Sally spent time at Burson Marstellar before founding Crowdverb, a digital mobilization firm. She later served as CEO and president of The Poliak Group, a strategic communications and public affairs advocacy firm; as COO of Nyhus; and spent 10 years at Microsoft in marketing and public affairs positions, where she ran the global Government Leaders Forum program, a series of policy events for heads of state and ministers from around the world. Sally has advised numerous clients during crisis situations, including a professional sports team conducting a sensitive ownership change and a major medical center in the midst of labor negotiations.
She is the past chair of the Trade Development Alliance of Greater Seattle and Photographic Center Northwest, and currently serves on the SEAFAIR board. She also served as a redistricting committee member for King County in 1991 and 2011.
Sally received her bachelor’s degree from Lewis and Clark College and studied economics at Josef Atilla University in Szeged, Hungary.
Executive Vice President, Integrated Healthcare
Rose Berg is a Senior Vice President at Weber Shandwick and is responsible for leading its Seattle Healthcare Practice. She has more than 25 years of experience in advocacy and issues management, corporate positioning and brand marketing. Her proven track record extends to many northwest institutions and brands including Fred Hutchinson Cancer Research Center, Pacific Health Summit, National Bureau of Asian Research, Puget Sound Chapter of the Komen for the Cure, Seattle King Public Health County, University of Washington School of Social Work, and the Bill & Melinda Gates Foundation, as well as Microsoft.
Senior Vice President, Strategic Planning
Cindy leads Weber Shandwick Seattle’s strategic planning discipline, driving creative strategy and integrated planning across teams and practices. She guides the development of customized research frameworks that help clients think differently about their audiences and communication landscapes, and works closely with business leaders and marketers to develop targeted positioning strategies, corporate narratives, and campaigns. Cindy has been instrumental in building the agency’s strategic planning discipline, from defining more data-rich planning processes to training colleagues across the network to unearth and distill new insights that challenge the status quo.
Cindy joined Weber Shandwick in 2007 as part of the agency’s media analytics team. Since then, her work has spanned a range of communications disciplines, including brand strategy, corporate reputation management, crisis communications, media relations, real-time social media marketing, and more. Her diverse client roster has run the gamut from top global consumer and B2B brands to local Seattle start-ups – and has included clients from within the agency’s technology, consumer, social impact, and healthcare practices.
Cindy has a bachelor of arts degree in history from Duke University. You can connect with her via LinkedIn.
Senior Vice President, Creative Director
Chris helps lead the talented team of writers, designers, digital strategists and filmmakers who make up Weber Shandwick Seattle’s creative department.
A writer by trade, Chris is involved in many creative projects across the Weber Shandwick network, including campaign development, content strategy, corporate narratives, tagline creation, scriptwriting, speechwriting, and more. He also works with a number of clients to develop their brand and brand voice, and then helps implement this voice across their content creation teams through a hands-on writing course that he created.
Chris began his writing career as a journalist in Chicago, writing news and features for Telephony and Wireless Review magazines. Following this, he wrote and directed many award-winning interactive multimedia programs for Chicago-based startup Emmi Solutions. Chris has also produced a handful of audio documentaries that have appeared on public radio stations around the country.
Chris has a master’s degree from Northwestern’s Medill School of Journalism.
Senior Vice President, Technology
Jennifer is a vice president specialized in developing global campaigns for technology clients and leading integrated teams through complex branding, digital and creative projects. With expertise in emerging technology for consumers and businesses, her strategy focuses on influencer engagement and creative storytelling. She is adept at leading multi-market execution of product launches and communications programs to strengthen awareness of her clients’ brands.
Previously, Jennifer served in marketing roles at alternative energy startups targeting applications for mobile, transportation and portable power industries. She has a unique perspective on both internal and external communications that makes her an effective partner for companies tackling the challenges of entering new markets.
Senior Vice President, Digital Lifestyle
Kyle’s five years at Weber Shandwick has had him leading storytelling efforts of some of the firm’s largest, global clients across a wide range of B2C and B2B categories. With integrated storytelling, comes a background in understanding the digital nature and behavior of users, content creative strategy, and a focus on distribution plans across digital and social platforms with both paid and organic nods, to ensure those stories are being heard by the targets that matter most.
His client roster at Weber includes Unilever, Nestlé, Zurich Insurance, GlaxoSmithKline Consumer Healthcare. Prior to Weber he was with Razorfish, Digitas, and Leo Burnett and led relationships with Harley-Davidson, Whirlpool Corporation, Kellogg’s, Kraft Foods, and Best Buy.
He joins us back in Seattle after nearly 15 years in Chicago with a half-year secondment to Brussels leading digital efforts across Weber’s offices in Belgium, The Netherlands, and Luxemburg.
Kyle is a graduate of The Wharton School of the University of Pennsylvania and continues to serve the school as a member of the James Brister Society, an organization dedicated to improving the quality of the campus experience for multi-cultural students.
Vice President, Creative Director
Paul leads the video production unit for Weber Shandwick on the West Coast. He directs all aspects of production from concept to finished product for both broadcast and the web, providing creative and strategic direction for visual digital media.
Since joining Weber Shandwick, Paul has won over 200 industry awards for television production and web video. Paul has directed and produced client work featuring Ed Helms from The Hangover and NBC’s The Office, as well as Jeremy Piven, two time Emmy winning star of HBO’s Entourage, and Kevin Pererra, host of Attack of the Show.
As a professional voice-over artist he has over 50 television and radio spots to his credit along with roles in film and animation. Paul is on the judges’ council of the Telly Awards and has guest lectured at CalArts on acting for the camera.
Vice President, Health and Social Impact
As Vice President, Health and Social Impact for Weber Shandwick Seattle, Autumn counsels an array of nonprofit and philanthropic clients on integrated campaign strategy, issue advocacy, brand positioning, community relations and partnership development with local and global reach.
In her 9 years of experience, Autumn has led strategic communications projects for clients such as PATH, TOMS Shoes, Eastern Congo Initiative and the Nike Foundation. She currently serves as strategic counsel to the Bill and Melinda Gates Foundation. Prior to joining Weber Shandwick, Autumn served as a leader of Seattle’s nonprofit World Affairs Council, managing a US State Department leadership program and leading community forums on critical international issues with influentials such as UN Secretary-General Ban Ki-moon and Nicholas Kristof.
Autumn has a master’s degree in Russian International Studies with a focus on reproductive health education from the University of Washington. When not at work, Autumn is likely traveling, tasting the menu at one of Seattle’s best restaurants, enjoying live music or spinning on the dance floor. You can follow her local and global explorations on Twitter @autumnlerner.
Vice President, Digital Marketing
Jonathan has 8+ years of content strategy and digital production experience across the technology and B2B sectors. As the VP of Digital Marketing, Jonathan has most recently been involved in creating digital publishing platforms for clients which use content to drive general awareness through to conversions. Jonathan specializes in the merging of content strategy and syndication methods to drive measurable results for clients.
Vice President, Digital
Andrew Killinger is a Vice President and social media strategist for Weber Shandwick Seattle. He focuses on creating the most effective strategies for leveraging stakeholder behaviors and insights to establish, grow and enhance the connection stakeholders have with companies and brands through social media.
Prior to joining Weber Shandwick, Andrew spent six years at MSLGROUP, where he most recently lead social media strategy for P&G’s Personal Healthcare portfolio, which included Vicks (NyQuil, DayQuil, VapoRub), Meta Wellness, Pepto-Bismol, Prilosec, and Clearblue.
Andrew has 10 years of communications experience across a wide range of key verticals and industries that include leading and managing both digital and social media marketing campaigns, providing him with a rich perspective and understanding of how new technologies and communications platforms can best integrate into an overall marketing strategy.
Active on the forefront of breaking digital and social technologies, Andrew has a passion for interactive marketing efforts that add value for brands and their audiences. A Midwesterner at heart, Andrew holds a BA in Journalism and Mass Communications from Iowa State University.