From the listener’s perspective, a story is made of events. This happened, then that happened, then that happened, etc. But from the storyteller’s perspective, a story is made of choices. And behind every feature of every story, there’s a story about how that feature was crafted. In honor of National Tell a Story Day, we’re […]
Congratulations to Weber Shandwick Seattle’s Lauren Lytle who was presented the PRSA New Member of the Year Award by incoming Puget Sound Chapter president Bev Holland, HR/Labor Communications Commercial Airplanes at The Boeing Company. Lauren is a media maven with a can-do attitude and spirit who is always on top of the details. She’s been […]
My fellow English majors and I get a lot of grief for choosing a major that is supposedly “useless.” I’ve heard all the jokes: “So your most marketable skill will be being able to say ‘Do you want fries with that?’”; “Everyone speaks English, why would you need to go to college for it?” and my personal favorite, “So you want to teach?”
We get it. We’ve gone through the highs and lows of life after college. It’s tough, and fighting through it on your own can be confusing, frustrating and absolutely terrifying. We also know that when all of your hard work pays off and you land your first internship or job, it’s totally worth it!
Last night, Scott Meis, Katie Traut and I headed to a University of Washington PRSSA meeting to give our “Brand U” presentation on personal branding. While our presentation was geared towards students about to graduate, the principles of personal branding are important at any point in a career. Brand Yourself or Someone Else Will When […]
Welcome the Wild West.
That’s right folks, we live in a time where normalcy is defined as a constant state of flux. Look around – uncertainty and change are commonplace, especially for fast-evolving communications industries like PR and marketing.
Over the past few weeks, colleagues ranging from hiring managers to interns have posted some incredibly helpful insights and advice as part of our PR Intern Blog Series, (#PRIBS). But before we get too far ahead of ourselves we feel it’s important to take a step back. On the road to rockstar status, there are some essential skills that no PR intern should take for granted, even if they may seem basic.