9 Things That Social Media Maven Lil BUB Can Teach Us About Social Media

833K followers on Instagram. 180K followers on Vine. 57K followers on Twitter. No, we’re not talking about a member of a famous boy band or this summer’s hottest starlet. We’re talking about Lil BUB, the famous kitty that has taken over Instagram feeds, Twitter feeds — even Buzzfeed. And it turns out that this little kitten has […]

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5 Resources to Help Healthcare Marketers Study Paid Content Strategy

Back in the day, PR folks focused primarily on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

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Women in Social Media…What’s it Mean for Marketers?

Weber Shandwick and KRC Research conducted a survey among 2,000 female consumers in North America (US and Canada) to identify segments of influential women in social media. Check out our key findings: • The overwhelming majority of North American women are on social media. Their social connectivity is far-reaching and their potential exposure to brand […]

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Astronaut Ice Cream, Punky Brewster and You: Why Trends Matter

If you’ve found yourself daydreaming of late about Pac-Man and classic WrestleMania, you’re probably not alone. It’s no secret the ’80s have come back in full force, with signs manifesting across all pop culture mediums: From the popular sci-fi novel “Ready Player One” to the five-part “NB80s” series on NBA TV; from “Glee” covers of […]

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Top 20 Public Relations & Integrated Marketing Insights from 2012

2013 is here. I don’t know about you, but I have a feeling that this year is going to be just as exciting and game-changing as the last. But before we jump headfirst into 2013, I encourage you to take a look at our best public relations and marketing insights from 2012. Treat it as […]

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Thoughts From the 2012 Fortune Most Powerful Women’s Summit

My last week before retiring from Weber Shandwick was spent at the annual Fortune Most Powerful Women’s Summit. I have been fortunate to snag an invitation to this extraordinary event now for the past five years.  With 400 amazing women in attendance to hear from each other on topics ranging from “Leadership in Turbulant Times” […]

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Tech Insider: Joe Farren on the Mobile Industry

Joe Farren, Executive Vice President at Weber Shandwick and subsidiary Powell Tate, leads the Washington D.C tech practice and plays a key role in bringing policy, policy makers and influencers to the national stage. We had the pleasure of having Joe in our office, where he discussed tech policy and, more specifically, the Mobile Industry. […]

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The Future of Content Marketing: Standing Out in a Crowd

This post originally appeared on Weber Shandwick’s Social Impact Blog and is written by Colin Moffett, Senior Vice President of Digital Communications. We’ve known content is king for some time now, but the kingdom is getting increasingly complicated. According to Altimeter Group’s recent report, organizations must “think and function as publishers, producers — and often […]

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Trending Tech Top Ten – January 6, 2012

Happy New Year!  2012 promises to be another hot year for technology across the spectrum. Kicking off the year’s innovation agenda is CES where the new, cool must-have gadgets are revealed. Stay tuned to see what will be on next December’s holiday list. As with 2011, we will see continued competitive battles in the courtroom […]

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