5 Strategies for Boosting Employee Activism

When employees speak publicly about the companies they work for, it carries a unique kind of weight. Whether it’s an offhand comment about the office carpet or an earnest perspective on the direction of the business, it has the authority of coming from an “insider.” Now, with the rise of digital and social media, employees […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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Storytelling: What Happens Next

Before coming to Weber Shandwick, I worked as a freelance editor. It was often my job to not only tidy up the commas and conjugations, but also to offer advice about how authors might improve their storytelling. The most common observation I made on that subject? Authors could afford to pick up the pace. Particularly […]

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Email Marketing

7 Ways to Make Your Email Marketing a Success

You’ve got mail. Ok, so we don’t hear that automated line anymore, but you definitely still do have mail waiting for you in your inbox. Though our inboxes look a bit sleeker now and we don’t hear a screechy dial-up tone when we connect anymore, email still proves to be a sure-fire marketing tactic for […]

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Unleash Your Inner Project Manager

You may not realize it but you manage projects every day—big and small—even if your title isn’t “project manager.” Whether that means planning a large-scale PR event or cooking dinner for your family, you are often charged with facilitating a lot of moving pieces (multiple people, different personalities, looming deadlines) to ensure success. The level […]

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How the Movie Hitch Helped Me Prepare For the Interview Process

One of my favorite movies of all time is the comedy Hitch. While the movie centers around a date-doctor (Hitch) and his tale of trial and error, there’s a lot you can takeaway and apply to other areas of your life, including the interview process. I treat interviews the same way that Hitch advises his […]

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Your SxSW 2013 Survival Guide!

It’s March, which means it’s time for another SxSW! This year’s edition is right around the corner. Just a year ago I found some great tips on surviving the event, and after attending I have some more ways in which to make your SxSW 2013 a success! Do your research online of the panels you […]

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Three Key Tools to Discover Healthcare Twitter Influencers

As Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track down others to connect and engage with on a regular […]

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6 Tips to Pulling Off A Big Media Event

As PR professionals, we thrive on making magic happen behind the scenes to produce exceptional client results. So to me, creating and executing a spectacular event is the silver tuna of working in public relations. Throughout my experiences I’ve learned that it’s never easy—but that the planning process can be easier if the six tips […]

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