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5 Reasons Why You Shouldn’t Automate Your PR Strategy

Earlier this year, Tom Foremski boldly stated that PR could be automated. His reasoning? PR hasn’t changed in the modern world – it’s still a hand-crafted business. I strongly disagree. There are many useful PR tools (like PR Newswire, Appinions and Outbrain) that we often use to help support programs for our clients here at […]

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Why Your Hospital Should Hire a Chief Content Officer

For hospital marketing and PR professionals, team silos and organizational structure often runs up against the need to quickly produce highly impactful content under a consistent narrative. The reality is that advanced content marketing takes a lot of time, planning, coordination and resources. On the flipside, the challenge is that most hospitals tend to be slow moving with operational change […]

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KOIN-TV’s Tips for PR Professionals: Pitch the Story, Not the Event

Pitch the story, not the event. That’s the message PR professionals received from members of the KOIN-TV (CBS affiliate) team in Portland this week during a PRSA event. Anchors Chad Carter and Jenny Hansson, reporter Dan Tilkin, producer Carla Miller and assignment editor Tamara Hellman helped identify key tips for building relationships between KOIN and […]

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Weber Shandwick’s IN-NW Panel: All Companies Are Media Companies

It wasn’t long ago that brands had simple choices as to how they would reach their target audiences. Mass appeal was attained through limited available channels, such as TV, print and radio. Credibility was then maximized by engaging a journalist to help tell their story. Enter 2014. Customers now have a seemingly infinite number of […]

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Join Us All This Week for Live@Sundance!

The 2014 Sundance Film Festival is in full swing, and Weber Shandwick Seattle is there live, giving you the inside scoop on all of the latest happenings at the festival. We hope you’ve had a chance to check out Live@Sundance already. But if you haven’t, don’t worry! Head on over to Youtube.com/SFF to check out […]

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Join Us Tomorrow as We Kick Off Live@Sundance

Weber Shandwick Seattle will be live from Park City, Utah, tomorrow at 10 a.m. as we kick off the 2014 Sundance Film Festival with Live@Sundance. It’s the first time the Sundance Film Festival will have a daily, live streaming show, and we couldn’t be more thrilled to be bringing it to you. Here’s the official […]

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Weber Shandwick Kicks Off Live@Sundance This Week

What better way to kick off 2014 than by making our grand premiere at one of the biggest film festivals in the world? Weber Shandwick Seattle is thrilled to announce Live@Sundance, a new interactive live show created in partnership with the Sundance Institute for the 2014 Sundance Film Festival.  As highlighted recently in both The Wall Street […]

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3 Things B2B Brands Need to Know to Reach Their Audience

Ever try to read something for work, only to find yourself starting over again and again? You know what the words mean, but the way they’re strung together it’s like your mind is eating dry saltine crackers with nothing to wash it down. In the end it’s just mush. Corporate PR, especially the business-to-business (B2B) […]

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Weber Shandwick Introduces wpForGlass

Emerging technologies continue to change the landscape of storytelling by offering new ways for brands across the board to share their narrative with their audience. To help clients navigate these new waters, Weber Shandwick has assembled a creative technology team to experiment with and create applications that compliment the latest tech innovations. Today the team […]

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