The Five Phases of Video Production

If you’re a brand, right now you’re either making or planning on making a video. Or you should be. It’s the contemporary currency for engagement. Even though everyone is making videos, most people don’t know the process behind making videos. The good news is: All videos — regardless of type, length or purpose — go through […]

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Weber Shandwick Seattle Celebrates Diversity Week!

It’s Diversity Week at Weber Shandwick, and we are celebrating everything that makes our team unique! We speak Spanish, Thai, Russian, French, Hungarian and Hebrew, and we’ve had a lot of jobs: everything from being the cashier at an ice cream shop to harvesting blueberries, refereeing kids’ soccer and running a junk shop. We paint, play […]

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2015 GeekWire Summit: Insights into Seattle’s Tech Industry

Those of us in the Weber Shandwick Seattle Tech Practice all have our favorite media outlets to get our news from – Ars Technica, Bits Blog or Mashable, to name a few. Personally, I’ve become a daily visitor of GeekWire, the premier technology blog for the Pacific Northwest and one of the most read tech sites […]

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Talking Storytelling with Crosscut: 4 Key Takeaways

This week, we welcomed two very special guests from Crosscut to our office: Tamara Power-Drutis, executive director, and Greg Hanscom, editor-in-chief. Crosscut is a leading local not-for-profit news source aiming to make Seattle a united, informed and engaged community. The duo joined us for an impromptu happy hour. Drinks in hand, we picked each other’s brains about the direction […]

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Weber Shandwick Seattle’s Meet the Press: KOMO 4’s Brad Goode

Last week, we had the pleasure of hosting Brad Goode, co-anchor of KOMO 4’s Morning News and Mid-day News, as well as a 30-year veteran business reporter, to discuss the changing landscape of traditional and social media, PR and how the two can work more in tandem. Over sandwiches and sparkling water, we bonded over our love […]

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National Tell a Story Day: WS Seattle and the “Art of the Bounce”

From the listener’s perspective, a story is made of events. This happened, then that happened, then that happened, etc. But from the storyteller’s perspective, a story is made of choices. And behind every feature of every story, there’s a story about how that feature was crafted. In honor of National Tell a Story Day, we’re […]

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Storytelling: What Happens Next

Before coming to Weber Shandwick, I worked as a freelance editor. It was often my job to not only tidy up the commas and conjugations, but also to offer advice about how authors might improve their storytelling. The most common observation I made on that subject? Authors could afford to pick up the pace. Particularly […]

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5 Reasons Why You Shouldn’t Automate Your PR Strategy

Earlier this year, Tom Foremski boldly stated that PR could be automated. His reasoning? PR hasn’t changed in the modern world – it’s still a hand-crafted business. I strongly disagree. There are many useful PR tools (like PR Newswire, Appinions and Outbrain) that we often use to help support programs for our clients here at […]

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Why Your Hospital Should Hire a Chief Content Officer

For hospital marketing and PR professionals, team silos and organizational structure often runs up against the need to quickly produce highly impactful content under a consistent narrative. The reality is that advanced content marketing takes a lot of time, planning, coordination and resources. On the flipside, the challenge is that most hospitals tend to be slow moving with operational change […]

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