Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives

On Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather than donating directly to organizations, you use the site as […]

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The True Value of LinkedIn Today

On the surface, LinkedIn Today appears to be another one of LinkedIn‘s ploys to keep more of its users logged in for more than a few minutes at a time. By positioning itself as your new morning news (“Start your workday with LinkedIn Today”), the service aims to draw in users on a more consistent, prolonged basis. […]

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Two Minutes with…Elaine Norton

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Enjoy! What’s something people would be surprised to learn about you? People who don’t know me well may think I’m shy. I can seem that way because I tend to hang back and observe in […]

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#Summermash Storms Seattle!

Event series a small step for social media geeks, a giant leap for marketing as we know it

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