Got Content, but No Distribution Strategy?

You’ve got your documented content strategy. You’ve got a creative, relevant, interesting and actionable piece of content for your target audience. You publish the piece and wait for the hits to start rolling in. But hours go by, then days, then weeks, and that killer piece of content is still drawing little, if any, reach […]

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9 Things That Social Media Maven Lil BUB Can Teach Us About Social Media

833K followers on Instagram. 180K followers on Vine. 57K followers on Twitter. No, we’re not talking about a member of a famous boy band or this summer’s hottest starlet. We’re talking about Lil BUB, the famous kitty that has taken over Instagram feeds, Twitter feeds — even Buzzfeed. And it turns out that this little kitten has […]

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Weber Shandwick Report: Socializing Your CEO 2015

New research shows that 80 percent of CEOs from the world’s top companies are now engaged online and via social media. While this may not seem surprising, given the ubiquity of social media in our lives today, it actually indicates a huge shift in behavior. When Weber Shandwick began tracking the social activities of chief […]

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INNW 2015

A Peek Inside IN-NW 2015

Last Wednesday, Weber Shandwick Seattle sponsored and attended the fourth annual IN-NW Social Media & Digital Marketing Conference for Seattle’s digital marketers. Along with co-sponsor Google, the two-day event was produced by the Seattle Metropolitan Chamber of Commerce, UW’s Communication Leadership program, and 206 Inc. The first day included dig-in offsite sessions that allowed attendees an inside look at […]

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Nonprofit Spotlight: The Nature Conservancy

After a nearly two year hiatus, we’re back with another Nonprofit Spotlight, where we turn our focus to a nonprofit that’s doing great work in the community. And what better way to rechristen this series by profiling one of the Pacific Northwest’s most impactful charities: the Nature Conservancy. There are a lot of nature lovers here […]

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Regaining Control of Your Narrative During a Crisis

Ragan Communication’s annual Employee Communications, PR, and Social Media Summit brings together top communicators and strategists from across North America to lead a dynamic and informative multi-day event. In this three-part series, our team analyzed the trends, milestones and issues that are influencing the rapidly changing landscape of corporate communications. To wrap up the series, Weber […]

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How a Social Media Post Is Just Like an Elevator Pitch

The elevator pitch – we all have one, or at least we should. That quick and concise self-introduction is similar to the posts you or your business craft on social media. You get 30 seconds to talk about yourself with the hopes of winning the listener’s interest. You want to be memorable and engaging. Ultimately, […]

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People with Cell Phones

Millennial Media: The Social Trends of Generation Y

As part of today’s largest (and most talked about) generation, millennials are commonly defined by their profuse use of technology and abundance of media rituals. And I have to say, at age 23, I undoubtedly fit the stereotype. With a constant need to be “plugged in” and my slight addiction to social media, I’ll admit […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 1

Whether it happens suddenly or gradually, any PR crisis can be a trying time for your organization. But when you add the always-on, anonymous nature of social media, it can quickly morph into a rapid-fire war on your brand.   For the first in our two-part interview with Weber Shandwick Executive Vice President David Krejci, […]

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