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Making the Switch: How Journalism Made me Better at PR

During my freshman year of college, I decided that a double major in journalism and political science was the perfect first step to becoming a famous international correspondent (or a famous local city hall reporter, whichever came first). But after three years of school – and a better understanding of PR – I had changed […]

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4 Easy Ways to Jumpstart Your Career in Media Relations

Regardless of whether you focus on digital or traditional PR, interacting with media is an important part of our day-to-day work. After spending a year working in the exciting world of digital entertainment and consumer technology, I’ve learned that developing relationships with media requires more than just pitching stories. It means inserting yourself, and your client, […]

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Talking Storytelling with Crosscut: 4 Key Takeaways

This week, we welcomed two very special guests from Crosscut to our office: Tamara Power-Drutis, executive director, and Greg Hanscom, editor-in-chief. Crosscut is a leading local not-for-profit news source aiming to make Seattle a united, informed and engaged community. The duo joined us for an impromptu happy hour. Drinks in hand, we picked each other’s brains about the direction […]

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Email Marketing

7 Ways to Make Your Email Marketing a Success

You’ve got mail. Ok, so we don’t hear that automated line anymore, but you definitely still do have mail waiting for you in your inbox. Though our inboxes look a bit sleeker now and we don’t hear a screechy dial-up tone when we connect anymore, email still proves to be a sure-fire marketing tactic for […]

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5 Top Quotes from the Purpose & Profit CSR Business Conference

Does your company engage in collaboration with your competition, in order to better your industry or the environment? How about sustainability? Do you share your citizenship story beyond a corporate social responsibility (CSR) Report? Or publicly advocate for a cause? The recent CSR Business Conference in Seattle brought together CSR professionals, academics and nonprofits to explore […]

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Weber Shandwick named to the A-List…Again!

“Public relations agencies don’t typically take the lead on digital or creative services or come up with risky ideas…But Weber Shandwick…isn’t just any PR agency.” – AdAge For the second year in a row, Weber Shandwick Seattle is proud to announce that has it been named to Advertising Age’s Agency A-List, and is again the […]

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Taking Command: Effective Crisis Communications with Dr. Joseph Trahan

In a special session presented by the Puget Sound Chapter of the Public Relations Society of America, Dr. Joseph Trahan (@doctrahanmedia) visited Seattle for a half-day session on issues management. Drawing on his extensive experience in public relations, media training and government, Dr. Trahan walked us through his tried-and-true method for crisis communications preparation and […]

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Regaining Control of Your Narrative During a Crisis

Ragan Communication’s annual Employee Communications, PR, and Social Media Summit brings together top communicators and strategists from across North America to lead a dynamic and informative multi-day event. In this three-part series, our team analyzed the trends, milestones and issues that are influencing the rapidly changing landscape of corporate communications. To wrap up the series, Weber […]

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2 Minutes With… Mike Mathieu!

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today, we’re highlighting copywriter Mike Mathieu. Enjoy! What were you up to before joining Weber Shandwick as a writer? Lots of different stuff in the performing arts, the most successful of which is a sketch comedy […]

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