It’s kind of the unsung hero of the PR skill set. The PR newbie quickly learns that everything about a story — telling it right, targeting it right, timing it right — has to be based on research.
You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]
Prior to my internship at Weber Shandwick, I had little direct PR experience. My background in Political Science and Journalism gave me a worldly perspective, but the majority of PR jargon was foreign to me. When I applied for jobs, I knew other candidates would have at least one PR internship on their resume, along […]
In today’s increasingly tech-dependent world, does the media still matter? The Seattle Chapter of the American Women in Communications brought Mara Liasson, political correspondent at National Public Radio, to Town Hall to moderate a discussion and tackle that question with local media experts: John Cook, co-founder of GeekWire; Caryn Mathes, president and general manager at […]
During my freshman year of college, I decided that a double major in journalism and political science was the perfect first step to becoming a famous international correspondent (or a famous local city hall reporter, whichever came first). But after three years of school – and a better understanding of PR – I had changed […]
Regardless of whether you focus on digital or traditional PR, interacting with media is an important part of our day-to-day work. After spending a year working in the exciting world of digital entertainment and consumer technology, I’ve learned that developing relationships with media requires more than just pitching stories. It means inserting yourself, and your client, […]
This week, we welcomed two very special guests from Crosscut to our office: Tamara Power-Drutis, executive director, and Greg Hanscom, editor-in-chief. Crosscut is a leading local not-for-profit news source aiming to make Seattle a united, informed and engaged community. The duo joined us for an impromptu happy hour. Drinks in hand, we picked each other’s brains about the direction […]
You’ve got mail. Ok, so we don’t hear that automated line anymore, but you definitely still do have mail waiting for you in your inbox. Though our inboxes look a bit sleeker now and we don’t hear a screechy dial-up tone when we connect anymore, email still proves to be a sure-fire marketing tactic for […]