Weber Shandwick Seattle recently participated in the inaugural 100% Talent Wage Gap Summit. The 100% Talent initiative was developed in collaboration by The Women’s Funding Alliance and Seattle Chamber of Commerce in response to a 2013 study ranking Seattle the worst in the country for gender wage gap. Since the kick-off of the initiative, Seattle has […]
If you’re familiar with slithy toves and borogoves, then that paragraph goes down nice and easy. But what if you’re not? And what if toves are a crucial part of running an efficient business or breaking through with some kind of innovation?
Weber Shandwick Seattle is looking to fill numerous positions on our growing strategy, social impact and consumer teams. We’re looking for collaborative, entrepreneurial, and inquisitive teammates who love to create things, tell stories, and solve business problems through integrated communications programs. Apply today: Sr. Vice President, Consumer Tech Communications Group Manager/Account Director, Tech Communications Manager, […]
Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle it? To answer that question, we had to go to the source. In conjunction with KRC Research, Weber Shandwick conducted a survey […]
Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]
It’s kind of the unsung hero of the PR skill set. The PR newbie quickly learns that everything about a story — telling it right, targeting it right, timing it right — has to be based on research.
You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]
Prior to my internship at Weber Shandwick, I had little direct PR experience. My background in Political Science and Journalism gave me a worldly perspective, but the majority of PR jargon was foreign to me. When I applied for jobs, I knew other candidates would have at least one PR internship on their resume, along […]
In today’s increasingly tech-dependent world, does the media still matter? The Seattle Chapter of the American Women in Communications brought Mara Liasson, political correspondent at National Public Radio, to Town Hall to moderate a discussion and tackle that question with local media experts: John Cook, co-founder of GeekWire; Caryn Mathes, president and general manager at […]