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Want to join the Seattle tech scene? We’re hiring an intern!

Do you want to jumpstart your career in the dynamic world of tech public relations? Are you looking for exposure to an award-winning global marketing communications agency working with some of the world’s most exciting brands? Are you ready to take your media relations experience to the next level? Weber Shandwick is seeking an intern […]

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3 Reasons Why Research Is Crucial to Effective Public Relations

It’s kind of the unsung hero of the PR skill set. The PR newbie quickly learns that everything about a story — telling it right, targeting it right, timing it right — has to be based on research.

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How Paid Media Can Maximize Your Earned Media Hits

You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]

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Why the Media Matters: The Future of Media in a World of Change

In today’s increasingly tech-dependent world, does the media still matter? The Seattle Chapter of the American Women in Communications brought Mara Liasson, political correspondent at National Public Radio, to Town Hall to moderate a discussion and tackle that question with local media experts: John Cook, co-founder of GeekWire; Caryn Mathes, president and general manager at […]

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Making the Switch: How Journalism Made me Better at PR

During my freshman year of college, I decided that a double major in journalism and political science was the perfect first step to becoming a famous international correspondent (or a famous local city hall reporter, whichever came first). But after three years of school – and a better understanding of PR – I had changed […]

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4 Easy Ways to Jumpstart Your Career in Media Relations

Regardless of whether you focus on digital or traditional PR, interacting with media is an important part of our day-to-day work. After spending a year working in the exciting world of digital entertainment and consumer technology, I’ve learned that developing relationships with media requires more than just pitching stories. It means inserting yourself, and your client, […]

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Grammar Gram! Volume 2

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: The Hyphen and the Adverb Pop quiz: Is the Grammar Gram an “extremely-useful” resource […]

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We’re Hiring! Interested in Joining the Weber Shandwick Seattle team?

We’re growing fast and are looking for smart, curious, and passionate people to join our team. Weber Shandwick is more than a leading global communications agency – we’re an Engagement Agency. In a world where information comes at us from endless sources, it’s no longer just about engaging people with a story. Today, we engage […]

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Grammar Gram! Volume 1

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: Polishing Up Parentheses Does closing punctuation fall inside or outside parentheses? It depends. To […]

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