Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives

On Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather than donating directly to organizations, you use the site as […]

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The Next 15 – Predicting the Future of Social Impact Communications

When I started working at Weber Shandwick Seattle 12 years ago, there was no Social Impact practice. While we worked with non-profits or philanthropy-related clients, it tended to be on small projects around big milestones or events.

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The Next 15 – Predicting the Future of the Communications Industry

This year marks several anniversaries for the city of Seattle – the most talked about, of course, being the upcoming 50th anniversary of the Seattle World’s Fair. It’s also the 15th anniversary of Weber Shandwick in Seattle, and I’m happy to say that I’ve been here since we opened the doors in the fall of […]

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Corporate “Goodness” Motivates CSR Worldwide

For years, we’ve seen company after company adopt Corporate Social Responsibility (CSR) policies, and for many large corporations it’s unheard of to be without one. CSR has proven to be an integral aspect of establishing a company’s reputation, and sometimes gives them a competitive edge, but according to Weber Shandwick’s 2010 Social Impact survey, those […]

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Social Impact Team Partners with Consortium of Universities for Global Health

Weber Shandwick offers social media support at a local global health conference Last month Weber Shandwick’s Social Impact team worked full-force with the Consortium of Universities for Global Health (CUGH) and the University of Washington to help with social media strategy and outreach for the second annual CUGH conference held at UW from Sept 19-21. […]

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What's the role of technology in global development?

While it’s important not to equate new technology advances with innovation writ large, we need to be even more cautious of being afraid of technology, Chris Elias of PATH told a Seattle crowd of about 400 global health leaders, ag experts and journalists last week. The event, hosted by Global Washington, focused on technology’s impact […]

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