Geekwire Summit 2014 Highlights Part 2: Innovating the Millennial Impact

In our second of three installments covering last week’s GeekWire Summit, we’re shifting our focus onto a key theme that surfaced throughout the conference: millennial-driven disruption. While discussions about the millennial impact on business, technology and society has become de rigueur, the presentations that specifically examined how millennial-targeted businesses and engagement models are differentiating themselves […]

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People with Cell Phones

Millennial Media: The Social Trends of Generation Y

As part of today’s largest (and most talked about) generation, millennials are commonly defined by their profuse use of technology and abundance of media rituals. And I have to say, at age 23, I undoubtedly fit the stereotype. With a constant need to be “plugged in” and my slight addiction to social media, I’ll admit […]

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How to Maximize Your College Years to Land a Job in PR

Last week Weber Shandwick Seattle afforded my colleague and me the opportunity to relive the most cherished of times… We woke up in the morning, grabbed our coffee cups and headed off to school—college to be exact! The University of Washington ‘Intern Thursdays’ program invited Weber Shandwick to come chat with a few rising communications […]

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Seattle Ranks Number One for Gen Y on the Job

Today’s young professionals are often the recipients of many stereotypes – skinny jeans-wearing, always on the go and Facebook-obsessed – but a recent report from PayScale suggests Gen Y is having a major impact on today’s workplaces. And, guess what? Seattle’s Gen Y’s top choice! According to PayScale’s lead economist, Katie Bardaro, “Seattle is a […]

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Networking is the Name of the Game

Last night, Scott Meis, Katie Traut and I headed to a University of Washington PRSSA meeting to give our “Brand U” presentation on personal branding. While our presentation was geared towards students about to graduate, the principles of personal branding are important at any point in a career. Brand Yourself or Someone Else Will When […]

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Millennials, It’s Our Time to Lead.

Welcome the Wild West.

That’s right folks, we live in a time where normalcy is defined as a constant state of flux. Look around – uncertainty and change are commonplace, especially for fast-evolving communications industries like PR and marketing.

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Nail the Essentials for a Successful PR Internship

Over the past few weeks, colleagues ranging from hiring managers to interns have posted some incredibly helpful insights and advice as part of our PR Intern Blog Series, (#PRIBS). But before we get too far ahead of ourselves we feel it’s important to take a step back. On the road to rockstar status, there are some essential skills that no PR intern should take for granted, even if they may seem basic.

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Top 4 Ways to Make the Most of Your PR Internship

A PR internship is a great way to gain real-world experience and put your skills to the test. When starting out in a new internship position, it’s important to consider what your goals are and what you hope to gain out of your experience. Below are four simple but important ways to ensure that you make the most of your PR internship!

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PR Intern Reflections – 3 Most Useful Things I Learned from College

It was my first day as a PR intern at Weber Shandwick Seattle and what was I thinking about? All the countless hours spent perfecting essays, practicing presentations and studying the history of public relations. Ok, maybe not…but all the lessons I learned throughout school have helped me in both getting this coveted internship and applying those skills now that I’m here.

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