Proving the Value of Your Digital Efforts to the C-Suite

When it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact on the bottom line. So when your senior leadership team […]

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Big Brands Talk Social Media at BlogWell Seattle

What’s the payoff for brands involved in social media? Some use it to increase awareness of products and services, to improve customer service, to gather innovative new ideas for their business or a combination of these things. But many companies are still trying to figure out how to measure success.

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The Crucial Link to Drive Health Care Community Engagement?

Numbers alone? Bad. Numbers plus analysis? Good. Fact – data can be overwhelming. Amidst trying to source and develop content, serve as a community manager and still keep a strategic step ahead (oh yeah, while doing your other job tasks), data can easily be pushed to the  back burner. Unfortunately, you’re selling yourself and your […]

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Curious About Where Other Hospitals Gain Video Views?

When it comes to online video content, most hospitals are undoubtedly taking advantage of YouTube as a primary channel for video sharing. If a well-branded and content-rich YouTube channel is not part of your social strategy, it’s time to rethink your approach to video marketing. Aside from honing your production skills, a crucial part of […]

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Royal Wedding Buzz – 2.2M Tweets and Counting.

Prince William and Kate (Catherine) Middleton are officially the Duke and Duchess of Cambridge. And we here at Weber Shandwick Seattle send our sincerest congratulations to the new royal couple! In terms of media impact, it was pretty much a given that all forms of traditional media would be dominated by coverage of the #royalwedding. […]

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Two Minutes with…Justin Tsang

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! As a major contributor to the WS Seattle blog, it’s clear you have a strong passion for digital and social media. What sparked this interest? I’d have to say that the original spark […]

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Recapping the Buzz from Swedish Ragan’s Social Media Healthcare Conference

Last week at Swedish Hospital and Ragan Communication‘s “The Role of Social Media in Engaging Patients, Employees and the Media” (#SwedishRagan) conference, we had the wonderful opportunity to shoot video interviews with Lee Aase (@leeaase), director of the Mayo Clinic Center for Social Media and Dana Lewis (@danamlewis), interactive marketing specialist for Swedish Health Services […]

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The Buzz at Emerald City Comicon 2011

If you happened to meander through downtown Seattle this past weekend, chances were that you would’ve seen Batman or Spiderman patrolling the streets. Maybe even the full-fledged X-Men if you were lucky. Unfortunately, their immediate goal wasn’t to keep our city safe. Instead, it was to enjoy Seattle’s premier comic book and pop culture convention: […]

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Oscar Buzz 2011 – Top Nominees Face-Off!

It’s Oscar season, and I took to our measurement tools to see which nominees in the Best Picture, Best Actor and Best Actress categories are leading the online buzz (Twitter, blogs, forums and news) heading into this Sunday’s red carpet. But instead of laying out the stats in graphs or an infographic, I decided to […]

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