5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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9 Things That Social Media Maven Lil BUB Can Teach Us About Social Media

833K followers on Instagram. 180K followers on Vine. 57K followers on Twitter. No, we’re not talking about a member of a famous boy band or this summer’s hottest starlet. We’re talking about Lil BUB, the famous kitty that has taken over Instagram feeds, Twitter feeds — even Buzzfeed. And it turns out that this little kitten has […]

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INNW 2015

A Peek Inside IN-NW 2015

Last Wednesday, Weber Shandwick Seattle sponsored and attended the fourth annual IN-NW Social Media & Digital Marketing Conference for Seattle’s digital marketers. Along with co-sponsor Google, the two-day event was produced by the Seattle Metropolitan Chamber of Commerce, UW’s Communication Leadership program, and 206 Inc. The first day included dig-in offsite sessions that allowed attendees an inside look at […]

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PR Magic Does Happen: An Army Brat Talks Storytelling

So here’s the deal about agency life: we work with a LOT of people with a lot of different backgrounds, passions and expertise from all around the world. We also work with a LOT of clients from different sectors, industries, histories and cultures, from all around the world. That’s a lot of opportune ingredients, right? Endless combos to keep it exciting. But I’ll […]

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IN-NW 2014: 5 Digital Marketing Takeaways

Last Wednesday, Weber Shandwick joined Seattle’s savviest digital marketers at ShowBox SoDo to attend the third annual IN-NW Social Media & Digital Marketing Conference. Produced by the Seattle Metropolitan Chamber of Commerce, UW’s Communication Leadership program, and 206 Inc, this year’s lineup boasted singer/songwriter Hollis Wong-Wear of Macklemore and Ryan Lewis’ White Walls, Travis Wals of Uber Seattle […]

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Two Minutes With…Jonah-Kai Hancock

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today we’re profiling our new Digital Strategy Director, Jonah-Kai Hancock. Enjoy! What were you doing before joining Weber? Before Weber I held several different roles, but have always been in the digital marketing realm. My […]

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4 Tips to Land Your First Digital Health Marketing Gig

‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital health marketing dream gig. Right?? Wrong. The healthcare marketing world is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues as […]

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1st Take with George Snell: Putting the 'Public' in Public Relations

In a hyper-connected world, it’s become critical for PR campaigns to integrate digital content and engage with target audiences via social media. But it takes more than setting up a Facebook page or Twitter handle to make an impact. In today’s world, you need to provide the right content to your audience at that right time and […]

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