It’s all too easy to sacrifice truth in pursuit of attention. It turns out that one of the handiest ways of giving your story credence — citing data — can also be extremely effective at catching eyes.
“I just wish I knew more info about my audience and the type of content they like to consume.” Sound like a familiar challenge? You’re not alone. For the past two years, we’ve been helping clients transform into media companies by creating award-winning brand publishing models that sit at the core of their content marketing strategies. And we’ve learned […]