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Seattle Street Shutdowns through a Crisis Lens

The streets surrounding Weber Shandwick Seattle were closed last week as the city welcomed Chinese President Xi Jinping. It forced a lot of us to anticipate what the traffic issues would be and make plans to accommodate those challenges – e.g., work from home, take an indirect route, or walk from a different bus stop. […]

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Taking Command: Effective Crisis Communications with Dr. Joseph Trahan

In a special session presented by the Puget Sound Chapter of the Public Relations Society of America, Dr. Joseph Trahan (@doctrahanmedia) visited Seattle for a half-day session on issues management. Drawing on his extensive experience in public relations, media training and government, Dr. Trahan walked us through his tried-and-true method for crisis communications preparation and […]

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Regaining Control of Your Narrative During a Crisis

Ragan Communication’s annual Employee Communications, PR, and Social Media Summit brings together top communicators and strategists from across North America to lead a dynamic and informative multi-day event. In this three-part series, our team analyzed the trends, milestones and issues that are influencing the rapidly changing landscape of corporate communications. To wrap up the series, Weber […]

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Weber Shandwick’s firebell Wins Adweek Project Isaac Award for Invention

At Weber Shandwick, we pride ourselves on our longstanding legacy and dedication to providing new, innovative solutions to better serve our clients. One such proprietary solution is firebell, our interactive crisis simulation software and crisis preparedness training, which we’re proud to announce has won the 2014 Adweek Project Isaac Award for PR Invention in the […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 2

In the first part of our interview with Weber Shandwick Executive Vice President David Krejci, we talked through crises that originate on social media. But as you probably already know, crises can begin offline and then move to social media, inviting a whole new audience to participate. In this portion of our interview, David offers […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 1

Whether it happens suddenly or gradually, any PR crisis can be a trying time for your organization. But when you add the always-on, anonymous nature of social media, it can quickly morph into a rapid-fire war on your brand.   For the first in our two-part interview with Weber Shandwick Executive Vice President David Krejci, […]

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Spotlight on Firebell: Our Social Media Crisis Simulator

“It can take 20 years to build a reputation and only five minutes to ruin it.” – Warren Buffett Driven by real-time social conversation, PR crises are costly to your reputation, profits and growth. The vulnerability today is not limited to obvious catastrophes such as a plant explosion or product recall; rather, social media makes […]

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Preparing for a Crisis: 6 Tasks to Check Off Now

Experiencing a crisis is unavoidable. The magnitude of it, however, is variable.  Luckily, there is no need to panic! Here’s a checklist of six tasks you should be doing now to prepare for the worst.  Dust off the crisis plan. Revise it. Assess your current plan and make revisions as necessary. Note opportunities where you need […]

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1st Take with Lance Morgan: From The Telegraph To Twitter

We are thinking, reacting and communicating faster than ever before. Lance Morgan, Chief Communications Strategist in Weber Shandwick’s Washington, D.C. office, specializes in developing and executing communications strategies for public policy debates, crisis communications and media training sessions. As the language gets shorter and the speed increases to meet tighter deadlines, Lance stresses the importance […]

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