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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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How WorkIntelligent.ly Hit 1 Million Unique Visitors in 72 Days

Setting up a content marketing model is an intrinsic exercise requiring an honest assessment of the potential value your brand can offer. It takes a careful and thoughtful approach in crafting a messaging platform that is faithful across all segments of the business. It should not only unify your organization around a central idea, but […]

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INNW 2015

A Peek Inside IN-NW 2015

Last Wednesday, Weber Shandwick Seattle sponsored and attended the fourth annual IN-NW Social Media & Digital Marketing Conference for Seattle’s digital marketers. Along with co-sponsor Google, the two-day event was produced by the Seattle Metropolitan Chamber of Commerce, UW’s Communication Leadership program, and 206 Inc. The first day included dig-in offsite sessions that allowed attendees an inside look at […]

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Want to Know the Real Value Behind a Brand Publishing Site?

“I just wish I knew more info about my audience and the type of content they like to consume.” Sound like a familiar challenge? You’re not alone. For the past two years, we’ve been helping clients transform into media companies by creating award-winning brand publishing models that sit at the core of their content marketing strategies. And we’ve learned […]

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Why Your Hospital Should Hire a Chief Content Officer

For hospital marketing and PR professionals, team silos and organizational structure often runs up against the need to quickly produce highly impactful content under a consistent narrative. The reality is that advanced content marketing takes a lot of time, planning, coordination and resources. On the flipside, the challenge is that most hospitals tend to be slow moving with operational change […]

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AP: “We’re ‘Over’ the Exclusive Use of ‘More Than’ For Numerical Values”

Last week, the world was thrown into a tizzy when the Associated Press announced that it would accept the use of “over” as a synonym to “more than” when referencing numerical values. You may laugh, but for those of us in public relations and journalism, this is big news.The use of “more than” when talking […]

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IN-NW 2014: 5 Digital Marketing Takeaways

Last Wednesday, Weber Shandwick joined Seattle’s savviest digital marketers at ShowBox SoDo to attend the third annual IN-NW Social Media & Digital Marketing Conference. Produced by the Seattle Metropolitan Chamber of Commerce, UW’s Communication Leadership program, and 206 Inc, this year’s lineup boasted singer/songwriter Hollis Wong-Wear of Macklemore and Ryan Lewis’ White Walls, Travis Wals of Uber Seattle […]

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