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The Ask: Chris Sewell, Creative Director

Welcome to the “The Ask” – a monthly content series that gets up close and personal with the people at Weber Shandwick. This month, Chris Sewell took time away from leading our content team to answer important questions about work, cats, and unrealized vocational dreams. Here’s how it went:   What is your creative vision? […]

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Get Back to Your Roots: How Authenticity is Now More Important than Ever

The trend of authenticity has become a major part of pop culture over the past couple of years. It’s about removing the sense of “mass production” and telling a familiar story that creates a personal touch and connection for consumers. But why has this trend become so popular? One reason is because consumers are subconsciously […]

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What a Zombie Apocalypse and Modern PR Have in Common

Zombie apocalypse (ZA) is in. You can’t escape it. The Walking Dead is one of TV’s biggest hits. Run For Your Lives, a 5K zombie obstacle course race, is available all over the country. Zombie-cons and zombie theme parks are spreading around the globe like…well, a ZA. But what does a full-blown ZA have in common with modern PR? Surprisingly, […]

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Time for PR to Push the Innovation Envelope

I can’t think of a more exciting industry to be in at the moment. Eight years since I first stepped foot into a PR agency and my parents still can’t figure out what exactly I do for a living. They’re smart folks, it’s not their fault. My job and this industry is constantly evolving. Eight […]

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Weber Shandwick Seattle Seeks Social Strategist!

Digital native? Community manager? Content nut? Creative head? Let’s chat! Check out the listing below and please submit your cover letter and resume to contactseattle@webershandwick.com. Qualifications Mashable named Weber Shandwick a Top 4 Employer for Social Media Professionals highlighting the firm’s knowledge and experience when it comes to helping clients in the social arena. The […]

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Camp Korey Campfire

Nonprofit Spotlight: Camp Korey

As part of our nonprofit spotlight series, our social impact team recently had the privilege of chatting with Justin Huguet, marketing & communication coordinator for Camp Korey. Camp Korey is a non-profit focused on children with serious and debilitating illnesses that operates year round, offering week long camp sessions in the summer, as well as […]

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Why PR Pros Need to Learn to Take a Punch

I’m reading Julien Smith’s free e-book The Flinch right now. Early in the book, he says: “In a fight, there is a fundamental difference between boxers and everyone else. The guys who have trained are different. If you hit them, they don’t flinch. It takes practice to get there, but if you want to fight, you […]

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The Next 15 – Predicting the Future of Mobile Communications

In 1996, your cell phone was more of a status symbol than a tool of everyday life. If you were like many people, you had a device tucked away in your car for emergencies, as voice plans were expensive. Unfortunately, if you were like me, when you were in an emergency situation where a pay phone wasn’t close by, you were probably also in a place where wireless signals were limited.

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The Next 15 – Predicting the Future of CleanTech Communications

Fifteen years ago the cleantech sector as we know it today did not exist. Green and “clean” were relegated to the tree huggers and granola hippies of Big Sur. But as more scientific research pointed to climate change, and people realized that our oil reserves will one day dry up, a plethora of politicians, celebrities and even businesses took up the cause and began to shift the public’s view. People are starting to think differently – companies are starting to think about “greening operations,” people are exploring new technologies such as the electric car or solar panels and society is embracing new practices such as recycling – and in some cities like Seattle – even composting.

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