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Listen Up! Best Practices for Identifying Issues Online … Before They Blow Up

Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]

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Grammar Gram #3: And I Quote

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Do quotation marks fall outside or inside other punctuation marks? As usual in grammar, it depends. […]

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Grammar Gram! Volume 2

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: The Hyphen and the Adverb Pop quiz: Is the Grammar Gram an “extremely-useful” resource […]

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Grammar Gram! Volume 1

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: Polishing Up Parentheses Does closing punctuation fall inside or outside parentheses? It depends. To […]

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Email Marketing

7 Ways to Make Your Email Marketing a Success

You’ve got mail. Ok, so we don’t hear that automated line anymore, but you definitely still do have mail waiting for you in your inbox. Though our inboxes look a bit sleeker now and we don’t hear a screechy dial-up tone when we connect anymore, email still proves to be a sure-fire marketing tactic for […]

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Weber Shandwick’s firebell Wins Adweek Project Isaac Award for Invention

At Weber Shandwick, we pride ourselves on our longstanding legacy and dedication to providing new, innovative solutions to better serve our clients. One such proprietary solution is firebell, our interactive crisis simulation software and crisis preparedness training, which we’re proud to announce has won the 2014 Adweek Project Isaac Award for PR Invention in the […]

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PR Magic Does Happen: An Army Brat Talks Storytelling

So here’s the deal about agency life: we work with a LOT of people with a lot of different backgrounds, passions and expertise from all around the world. We also work with a LOT of clients from different sectors, industries, histories and cultures, from all around the world. That’s a lot of opportune ingredients, right? Endless combos to keep it exciting. But I’ll […]

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6 Tips to Pulling Off A Big Media Event

As PR professionals, we thrive on making magic happen behind the scenes to produce exceptional client results. So to me, creating and executing a spectacular event is the silver tuna of working in public relations. Throughout my experiences I’ve learned that it’s never easy—but that the planning process can be easier if the six tips […]

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5 Tips to Elevate Your Next Infographic from Good to Great

Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple years as companies have latched onto them as an effective […]

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