Good Work, If You Can Give It
“You don’t have to have a million dollars to make an impact.”
HAPPY ANNIVERSARY
Meet our new blog, and read this look back at our twenty years of service in Seattle from our executive vice president, Michelle Maggs.
3 Reasons Why Research Is Crucial to Effective Public Relations
It’s kind of the unsung hero of the PR skill set. The PR newbie quickly learns that everything about a story — telling it right, targeting it right, timing it right — has to be based on research.
What I Learned from the Inaugural WIBLI Awards Luncheon: Part 1
The inaugural Women in Business and Leadership Initiative (WIBLI) Awards luncheon was recently held at the Seattle Metropolitan Chamber, which I was able to attend with several of my Weber Shandwick Seattle colleagues. Here’s what I learned: 1. What WIBLI is all about WIBLI was founded by the Seattle Metropolitan Chamber in 2014 with a focus on empowering […]
Weber Shandwick Seattle Celebrates Diversity Week!
It’s Diversity Week at Weber Shandwick, and we are celebrating everything that makes our team unique! We speak Spanish, Thai, Russian, French, Hungarian and Hebrew, and we’ve had a lot of jobs: everything from being the cashier at an ice cream shop to harvesting blueberries, refereeing kids’ soccer and running a junk shop. We paint, play […]
Making the Most of Your Credentials
Prior to my internship at Weber Shandwick, I had little direct PR experience. My background in Political Science and Journalism gave me a worldly perspective, but the majority of PR jargon was foreign to me. When I applied for jobs, I knew other candidates would have at least one PR internship on their resume, along […]
Weber Shandwick’s 15×15 Global Exchange Program | Bangalore to Seattle
It’s Weber Shandwick’s 15th anniversary this year, and in celebration, 15 of our colleagues from offices across Weber’s entire global network were given the chance of a lifetime: the opportunity to journey to another office in a different part of the world, all expenses paid. While there, they would spend a week experiencing the people, sights, […]
Why the Media Matters: The Future of Media in a World of Change
In today’s increasingly tech-dependent world, does the media still matter? The Seattle Chapter of the American Women in Communications brought Mara Liasson, political correspondent at National Public Radio, to Town Hall to moderate a discussion and tackle that question with local media experts: John Cook, co-founder of GeekWire; Caryn Mathes, president and general manager at […]
Making the Switch: How Journalism Made me Better at PR
During my freshman year of college, I decided that a double major in journalism and political science was the perfect first step to becoming a famous international correspondent (or a famous local city hall reporter, whichever came first). But after three years of school – and a better understanding of PR – I had changed […]