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Why We’re the Dear Abby of Seattle Interactive 2017

It’s no secret Seattle is bustling with innovation. From arts and culture, to tech and infrastructure, there appears no sign of this rapid growth slowing down. Seattle Interactive, a two-day conference that celebrates this innovation, provides an opportunity for visionary thinkers to come together to discuss emerging trends, disruptive technologies, business models, and more. This […]

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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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Marketers and PR Pros: It’s Time to Make Nice with Data

I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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Got Content, but No Distribution Strategy?

You’ve got your documented content strategy. You’ve got a creative, relevant, interesting and actionable piece of content for your target audience. You publish the piece and wait for the hits to start rolling in. But hours go by, then days, then weeks, and that killer piece of content is still drawing little, if any, reach […]

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How Paid Media Can Maximize Your Earned Media Hits

You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]

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How WorkIntelligent.ly Hit 1 Million Unique Visitors in 72 Days

Setting up a content marketing model is an intrinsic exercise requiring an honest assessment of the potential value your brand can offer. It takes a careful and thoughtful approach in crafting a messaging platform that is faithful across all segments of the business. It should not only unify your organization around a central idea, but […]

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UX & Content Strategy: Why You Can’t Have One Without The Other

UX is more of a philosophy on how to treat people than a specific design deliverable. It’s about deciding that you’re going to put in the effort to make your website as easy and intuitive as possible for your users. And, if you can, surprise and delight your readers with fun interactions along the way. To […]

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