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3 Ways to Harness the Power of Mobile Tech for Employee Engagement

In our Employee Communications, PR, and Social Media Summit series, our team analyzes the trends, milestones and issues that are influencing the rapidly changing landscape of corporate communications. In our second installment, Weber Shandwick Seattle’s Corinne Long discusses how companies can best harness the power of mobile technology to communicate with a highly connected, on […]

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Using Executive Communications for Effective, Meaningful Employee Engagement

Ragan Communications’ annual Employee Communications, PR, and Social Media Summit brings together top communicators and strategists from across North America to lead a dynamic and informative multi-day event. In this three-part series, our team will analyze the trends, milestones and issues that are influencing the rapidly changing landscape of corporate communications. To kick off the […]

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Civility in America: Millennials Take a Stand

How we interact with each other — online and offline, at work and at play, with friends and with strangers — is evolving. Perhaps it’s a shift in expectations around acceptable behavior, or the opportunity to hide behind a curtain of anonymity online, but civility nationwide is eroding. It’s a topic we’ve explored both in our State […]

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Weber Shandwick’s firebell Wins Adweek Project Isaac Award for Invention

At Weber Shandwick, we pride ourselves on our longstanding legacy and dedication to providing new, innovative solutions to better serve our clients. One such proprietary solution is firebell, our interactive crisis simulation software and crisis preparedness training, which we’re proud to announce has won the 2014 Adweek Project Isaac Award for PR Invention in the […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 2

In the first part of our interview with Weber Shandwick Executive Vice President David Krejci, we talked through crises that originate on social media. But as you probably already know, crises can begin offline and then move to social media, inviting a whole new audience to participate. In this portion of our interview, David offers […]

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Tweeters, Hackers and Trolls: How to Handle a Social Media Crisis – Part 1

Whether it happens suddenly or gradually, any PR crisis can be a trying time for your organization. But when you add the always-on, anonymous nature of social media, it can quickly morph into a rapid-fire war on your brand.   For the first in our two-part interview with Weber Shandwick Executive Vice President David Krejci, […]

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Convergence Ahead: The Integration of Communications and Marketing

It is a complex time for communications and marketing professionals, marked by an explosion of influencers, a voracious demand for content, one-a-day crises, the consolidation of media outlets and rapidly expanding social media technologies. Although marketing departments have traditionally been responsible for the customer and communications departments responsible for other stakeholders such as media, government […]

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The Rising CCO V: Chief Communications Officers’ Perspectives on a Changing Media Environment

Without a doubt, the media environment has undergone a sea change over the course of just a few short years. How are the world’s top communications professionals managing in this new and still-evolving world? Weber Shandwick and Spencer Stuart decided to explore the issues in the fifth installment of The Rising CCO, an ongoing survey […]

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Spotlight on Firebell: Our Social Media Crisis Simulator

“It can take 20 years to build a reputation and only five minutes to ruin it.” – Warren Buffett Driven by real-time social conversation, PR crises are costly to your reputation, profits and growth. The vulnerability today is not limited to obvious catastrophes such as a plant explosion or product recall; rather, social media makes […]

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