Whether you’re planning a 30,000-person conference or a 50-person demo, keep the following five strategies in mind.
Say you’re manning the press room on the first day of a huge client conference, and five executive briefings are about to begin. Several reporters have gathered around you with questions about the day’s announcements and requests for power cords. Your phone is ringing and the walkie-talkie just went off. Are you ready for this? […]
Data breaches may not be rare, but they’re still among the most serious reputational threats facing companies today. Advance preparation and disciplined execution are critical to a successful response.
We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]
I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]
If you’re a brand, right now you’re either making or planning on making a video. Or you should be. It’s the contemporary currency for engagement. Even though everyone is making videos, most people don’t know the process behind making videos. The good news is: All videos — regardless of type, length or purpose — go through […]
There’s a growing trend in business toward organizing and evaluating decisions based not on products and sales, but on the customer experience. Some companies have gone so far as to create new C-suite positions — Chief Customer Officer, Chief Client Officer. While others have revamped their processes across divisions and disciplines to help bust organizational […]