Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle it? To answer that question, we had to go to the source. In conjunction with KRC Research, Weber Shandwick conducted a survey […]
When our executive editor-in-residence Vivian Schiller visited Seattle last month for the Seattle Interactive Conference to discuss the current media landscape with local PR and business professionals and she had a very clear message: the pace of change within the media will never be this slow again. And she would know. She’s the former CEO […]
Do you want to jumpstart your career in the dynamic world of tech public relations? Are you looking for exposure to an award-winning global marketing communications agency working with some of the world’s most exciting brands? Are you ready to take your media relations experience to the next level? Weber Shandwick is seeking an intern […]
Advertising, marketing, public relations, content — whatever we call it, we’re in the business of communicating effectively to others. Yet those of us working in those industries are just as susceptible to using jargon and buzzwords as any other profession. Frankly, there are so many common marketing and advertising buzzwords and trite phrases they could […]
Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]
Whether it’s a rain cloud over your brand from the beginning or runoff from a competitor issue, negative online chatter can be both impactful and lasting.
How does joining a diverse team of digital & content marketing, branding, advertising, public relations, writing and visual production specialists sound? How about getting unique hands-on experience with iconic, international brands?