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How In-House Counsel Can Prepare for a Social Media Crisis

Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle it? To answer that question, we had to go to the source. In conjunction with KRC Research, Weber Shandwick conducted a survey […]

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Media Disrupted, Media Reborn

When our executive editor-in-residence Vivian Schiller visited Seattle last month for the Seattle Interactive Conference to discuss the current media landscape with local PR and business professionals and she had a very clear message: the pace of change within the media will never be this slow again. And she would know. She’s the former CEO […]

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Want to join the Seattle tech scene? We’re hiring an intern!

Do you want to jumpstart your career in the dynamic world of tech public relations? Are you looking for exposure to an award-winning global marketing communications agency working with some of the world’s most exciting brands? Are you ready to take your media relations experience to the next level? Weber Shandwick is seeking an intern […]

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Happy Holidays from Weber Shandwick

We painted a colorful mural to celebrate the passing of 2016. Check it out here!

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How to Think Outside the Jargon Ecosystem Box

Advertising, marketing, public relations, content — whatever we call it, we’re in the business of communicating effectively to others. Yet those of us working in those industries are just as susceptible to using jargon and buzzwords as any other profession. Frankly, there are so many common marketing and advertising buzzwords and trite phrases they could […]

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Listen Up! Best Practices for Identifying Issues Online … Before They Blow Up

Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]

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Add Your Voice to the Conversation About Seattle’s Future

The Yesler Community Collaborative supports equitable and sustainable community development. We’re helping them communicate how Seattle can grow in a way that gives access to opportunity for everyone.

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Can a Competitor’s Crisis Hurt You Too?

Whether it’s a rain cloud over your brand from the beginning or runoff from a competitor issue, negative online chatter can be both impactful and lasting.

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Calling All PR Intern Hopefuls: We’re Hiring!

How does joining a diverse team of digital & content marketing, branding, advertising, public relations, writing and visual production specialists sound? How about getting unique hands-on experience with iconic, international brands?

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