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5 Media Event Planning Tips You Can’t Live Without

Say you’re manning the press room on the first day of a huge client conference, and five executive briefings are about to begin. Several reporters have gathered around you with questions about the day’s announcements and requests for power cords. Your phone is ringing and the walkie-talkie just went off. Are you ready for this? […]

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Data Breaches: 3 Steps to Take Today

Data breaches may not be rare, but they’re still among the most serious reputational threats facing companies today. Advance preparation and disciplined execution are critical to a successful response.

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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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Marketers and PR Pros: It’s Time to Make Nice with Data

I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]

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The Five Phases of Video Production

If you’re a brand, right now you’re either making or planning on making a video. Or you should be. It’s the contemporary currency for engagement. Even though everyone is making videos, most people don’t know the process behind making videos. The good news is: All videos — regardless of type, length or purpose — go through […]

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The Power of the Customer Journey

There’s a growing trend in business toward organizing and evaluating decisions based not on products and sales, but on the customer experience. Some companies have gone so far as to create new C-suite positions — Chief Customer Officer, Chief Client Officer. While others have revamped their processes across divisions and disciplines to help bust organizational […]

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5 Strategies for Boosting Employee Activism

When employees speak publicly about the companies they work for, it carries a unique kind of weight. Whether it’s an offhand comment about the office carpet or an earnest perspective on the direction of the business, it has the authority of coming from an “insider.” Now, with the rise of digital and social media, employees […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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