Advertising, marketing, public relations, content — whatever we call it, we’re in the business of communicating effectively to others. Yet those of us working in those industries are just as susceptible to using jargon and buzzwords as any other profession. Frankly, there are so many common marketing and advertising buzzwords and trite phrases they could […]
Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]
Whether it’s a rain cloud over your brand from the beginning or runoff from a competitor issue, negative online chatter can be both impactful and lasting.
How does joining a diverse team of digital & content marketing, branding, advertising, public relations, writing and visual production specialists sound? How about getting unique hands-on experience with iconic, international brands?
Meet our new blog, and read this look back at our twenty years of service in Seattle from our executive vice president, Michelle Maggs.
It’s kind of the unsung hero of the PR skill set. The PR newbie quickly learns that everything about a story — telling it right, targeting it right, timing it right — has to be based on research.
Whether you’re planning a 30,000-person conference or a 50-person demo, keep the following five strategies in mind.