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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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5 Key Components You Need to Nail Your Content Strategy

We’ve hit a bit of a danger zone. In the last couple years, we’ve witnessed an increasing interest and dialogue around both content strategy and content marketing. On the surface, this is a good thing. Brands have realized that they can’t always go straight in for a kiss (marketing) when first meeting a target audience. Too quick. Too […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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How Paid Media Can Maximize Your Earned Media Hits

You’re about to launch your next product, host an enormous event, rebrand your company or otherwise gear up for a major announcement. You’ve hired a PR firm to help drive outreach to land stories that will propel audience exposure and provide critical third-party credibility. The problem? Given the 24-hour news cycle, that great story that […]

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Want to Know the Real Value Behind a Brand Publishing Site?

“I just wish I knew more info about my audience and the type of content they like to consume.” Sound like a familiar challenge? You’re not alone. For the past two years, we’ve been helping clients transform into media companies by creating award-winning brand publishing models that sit at the core of their content marketing strategies. And we’ve learned […]

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The Critical Missing Glue Between Agencies and Media Outlets

The scenario has not changed. PR pros spend hours researching and analyzing target outlets, building relationships with journalists, developing storylines and crafting perfect pitches. On the flipside, journalists get flooded with mistargeted or untimely pitches and often waste valuable time with unwanted follow up phone calls. Is there a better solution? I believe so and […]

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2 Minutes With… Mark Ellis!

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today, we’re highlighting our new senior UX designer, Mark Ellis. Mark joins us from our New York office and has been with Weber Shandwick for nearly three years. Enjoy!  You just made the jump from our […]

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Why Your Hospital Should Hire a Chief Content Officer

For hospital marketing and PR professionals, team silos and organizational structure often runs up against the need to quickly produce highly impactful content under a consistent narrative. The reality is that advanced content marketing takes a lot of time, planning, coordination and resources. On the flipside, the challenge is that most hospitals tend to be slow moving with operational change […]

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2 Minutes With…Dana Larsen

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Enjoy! Welcome Dana! Tell us a bit about what you were doing pre-Weber. Many of my writer colleagues have joked that my autobiography would make a good screenplay. I come from a colorful, audacious and […]

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