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The One Thing Every Blog Post Needs to Have

When I first started writing blogs for clients, I crammed too much into each post. If I was writing a post about the Internet of Things, I’d bust my butt to make it THE ALMIGHTY LAST WORD on the Internet of Things. And it would end up being too much. A blog post has room […]

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Grammar Gram #3: And I Quote

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Do quotation marks fall outside or inside other punctuation marks? As usual in grammar, it depends. […]

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Grammar Gram! Volume 2

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: The Hyphen and the Adverb Pop quiz: Is the Grammar Gram an “extremely-useful” resource […]

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Grammar Gram! Volume 1

We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: Polishing Up Parentheses Does closing punctuation fall inside or outside parentheses? It depends. To […]

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National Tell a Story Day: WS Seattle and the “Art of the Bounce”

From the listener’s perspective, a story is made of events. This happened, then that happened, then that happened, etc. But from the storyteller’s perspective, a story is made of choices. And behind every feature of every story, there’s a story about how that feature was crafted. In honor of National Tell a Story Day, we’re […]

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Storytelling: What Happens Next

Before coming to Weber Shandwick, I worked as a freelance editor. It was often my job to not only tidy up the commas and conjugations, but also to offer advice about how authors might improve their storytelling. The most common observation I made on that subject? Authors could afford to pick up the pace. Particularly […]

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