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Email Marketing

7 Ways to Make Your Email Marketing a Success

You’ve got mail. Ok, so we don’t hear that automated line anymore, but you definitely still do have mail waiting for you in your inbox. Though our inboxes look a bit sleeker now and we don’t hear a screechy dial-up tone when we connect anymore, email still proves to be a sure-fire marketing tactic for […]

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Triumph over Trauma: Celebrating the Wellspring Early Learning Center Expansion

Over the past couple months, I, along with several colleagues, have had the privilege of working with Wellspring Family Services, a local organization that provides a comprehensive range of social services to children and families. One of the organization’s primary focus areas is their Early Learning Center (ELC), which provides specialized care and education for […]

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Taking Brand Publishing to the Next Level: Weber Shandwick Launches Mediaco Publish

Since its launch more than a year ago, Weber Shandwick’s Mediaco offering has evolved and improved in order to keep up with the rapidly changing media landscape. Recently, Mediaco introduced a new unit called Mediaco Publish, a custom content management system (CMS), handling content creation, workflow, publishing and distribution — all with the needs of […]

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Recognizing the Power of Washington Women: A Recap of Seattle’s Chamber’s WIBLI Fall Symposium

Last week, I had the honor of attending the Seattle Chamber’s Women in Business and Leadership Initiative (WIBLI) Fall Symposium along with Michelle Maggs, Weber Shandwick Seattle’s general manager. The event brought more than 120 powerful women (and as the speakers joked, a few good men) together to discuss issues affecting the Seattle community and […]

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Unleash Your Inner Project Manager

You may not realize it but you manage projects every day—big and small—even if your title isn’t “project manager.” Whether that means planning a large-scale PR event or cooking dinner for your family, you are often charged with facilitating a lot of moving pieces (multiple people, different personalities, looming deadlines) to ensure success. The level […]

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Impactful Imagery

What Makes for Impactful Imagery?

Call me biased. As an amateur photographer, I swoon over amazing photos. But let’s look at the big picture – I’m certainly not the only one that has a strong reaction to stunning images. From advertisements and art to online and print media, imagery is used in countless ways to spark emotion, incite action and […]

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Typewriter

Seattle Congratulates Local Pulitzer Prize Winners

Columbia University announced Monday the 2012 Pulitzer Prize Winners. For the past 95 years, the awards have recognized excellence in journalism and the arts. We are very proud to “report” that three of this year’s journalism prize recipients call the Emerald City home. Michael J. Berens and Ken Armstrong of The Seattle Times received the […]

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Brand Recognition + Engagement = Success

With Google+ becoming a growing social media platform, more companies are “adding” it (no pun intended) to their online communities to keep up with the newest tools and methods in online engagement. In November 2011, Google announced Google+ branded pages (versus profiles) for companies to interact directly with their community and boost brand visibility online. […]

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Connecting Again at Mobile World Congress

Weber Shandwick Seattle sends two of its technology leaders to Mobile World Congress in Barcelona.

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